Veronica Moss

I am a strategic product marketing professional with over a decade of experience developing compelling messaging, content strategies, and launch plans that drive customer engagement and business growth. As an expert in translating complex product offerings into clear value propositions, I have consistently delivered results across various industries and organizations.

At Little Bird Marketing, I served as Content Marketing Manager where I built strategic relationships with key stakeholders, resulting in a 30% increase in engagement and expanded program participation. My product demonstrations effectively articulated value propositions that increased prospect conversion rates by 22%. I developed comprehensive content strategies aligned with product positioning while leading data-driven analysis of marketing performance metrics to optimize messaging effectiveness.

During my time at Meta as a Product Marketing Manager, I managed cross-functional relationships to ensure alignment in messaging and positioning. I established effective reporting frameworks to track launch performance and guide data-driven adjustments to marketing strategies. My market research initiatives identified customer needs and pain points, resulting in a 25% increase in adoption rates and improved customer experience.

I also bring extensive experience from my tenure at Cox Communications, where I progressed from Product Implementation and Technical Project Manager to Senior Product Manager. There, I identified performance gaps in ongoing projects, managed high-priority launch initiatives, developed comprehensive sales enablement materials, and led strategic communications for digital transformation initiatives. My thought leadership strategy positioned Cox B2B Data Services with a distinctive value proposition, resulting in a 17% increase in enterprise engagement.

Throughout my career, I have demonstrated expertise in value proposition development, cross-functional team collaboration, market research, content strategy, product launch planning, sales enablement, stakeholder communication, performance metrics analysis, customer success story development, and marketing campaign management.