Open to opportunities

Lana Sappa

@lanasappa

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Dynamic Product Manager with expertise in B2B SaaS development.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my product management skills to drive impactful solutions and contribute to a customer-centric culture.

I am a dynamic and innovative Product Manager with over 7 years of experience specializing in B2B SaaS product development. My expertise lies in Agile methodologies, stakeholder collaboration, and data-driven product innovation. I have a proven track record of aligning product features with business goals, enhancing user experience, and driving feature adoption rates, which has significantly contributed to strategic growth and market positioning.

Throughout my career, I have successfully led product launches, championed Agile development, and managed a portfolio of products. My ability to prioritize new products and features, along with go-to-market strategies, has resulted in the delivery of high-quality products that drive customer-centric solutions and growth. I consistently author best practices documentation that improves organizational performance and have a deep understanding of data analysis and performance metrics.

In my previous roles, I have streamlined processes, fostered better interdepartmental communication, and implemented solutions to enhance overall user experience. My passion for customer experiences and my ability to analyze market trends guide my product strategies, ensuring that I deliver results that balance immediate value with long-term objectives.

Experience

Work history, roles, and key accomplishments

Product Manager

Comscore

Mar 2018 - Oct 2024 (6 years 7 months)

Led the product launch of a new product interface from concept to execution in 8 months, exceeding stakeholder targets. Championed Agile development across multiple teams to gather requirements and deliver a disclosures system for better internal practices and industry certification. Managed a portfolio of products, prioritizing new products and features, along with go-to-market strategies, result

Agile Methodologies Product Management Go To Market Strategy SaaS Product Development Confluence Data Analysis User Experience

Business Analyst

Comscore

Oct 2017 - Mar 2018 (5 months)

Streamlined product backlog processes, fostering better interdepartmental communication and accelerating decision-making for strategic initiatives. Spearheaded strategic product analysis, uncovering critical optimization opportunities and implementing solutions to enhance overall user experience. Led customer feedback initiatives, translating insights into actionable product improvements and drivi

Backlog Management User Experience Customer Feedback Strategic Planning Data Analysis Confluence Problem Solving Agile Methodologies

Client Services Analyst

Comscore

Jan 2016 - Oct 2017 (1 year 9 months)

Revolutionized product training through innovative video content, enhancing user experience and streamlining customer support processes. Established comprehensive SOPs for intricate processes, enhancing team performance and ensuring consistent high-quality outputs across all projects. Implemented a streamlined client request handling system, significantly improving resource utilization and positio

Customer Support Product Training SOP Development Process Improvement Video Content User Experience Project Management Communication Problem Solving

Project Manager

Oregon Screen Impressions

Nov 2015 - Jan 2016 (2 months)

Revamped account management processes to enhance product accuracy and client satisfaction, leading to improved operational efficiency. Pioneered the creation of an integrated digital information system, streamlining team operations and facilitating seamless knowledge sharing across the organization.

Account Management Digital Information Systems Project Management Process Improvement Communication Problem Solving Organizational Skills

Marketing Specialist

Eleven Software

Oct 2012 - Aug 2015 (2 years 10 months)

Innovated client onboarding through video training implementation, enhancing user experience and operational efficiency while promoting self-service learning. Spearheaded data-driven market research and competitive analysis initiatives, delivering critical insights to shape high-impact business expansion strategies.