Open to opportunities

Christine Robertson

@christinerobertson

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Senior Product Marketing Manager passionate about driving customer value.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive innovative product strategies and enhance customer engagement.

I am a Senior Product Marketing Manager with extensive experience in the technology and software industries. My passion lies in transforming innovative ideas into meaningful customer value. I leverage my expertise in product marketing and management to design actionable go-to-market strategies, make informed decisions using data, and craft compelling messaging that resonates with target audiences.

At insightsoftware, I led an AI-driven product strategy that significantly boosted sales and marketing success. My role involved developing positioning, messaging, and marketing plans for FinTech B2B customer retention and acquisition. I have a proven track record of managing successful product launches and collaborating cross-functionally to drive B2B product marketing initiatives. My previous experiences at AICPA and Verizon have further honed my skills in project management, marketing strategy, and team leadership.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

insightsoftware

May 2022 - Present (3 years)

Led AI-driven product strategy to enhance sales and marketing success in FinTech. Developed positioning, messaging, and marketing plans for customer retention and acquisition. Managed SaaS product launches and collaborated with sales enablement to create training tools.

Product Marketing SaaS B2B Marketing Customer Retention Cross Functional Collaboration Marketing Analysis Sales Enablement Messaging

Technical Project Manager

Sand Cherry Associates

Oct 2020 - May 2022 (1 year 7 months)

Led cross-functional teams to deliver fiber internet access for enterprise customers. Managed project timelines, budgets, and risk management strategies, ensuring successful project execution.

Project Management Cross Functional Team Management Risk Management Budget Management Team Coordination Resource Allocation

Lead Marketing Manager

AICPA

Jan 2012 - Oct 2020 (8 years 9 months)

Managed a team of marketing professionals for high-value products. Developed B2B and B2C messaging for conferences and events, analyzed campaign performance, and collaborated on product launches.

Marketing Management Team Leadership B2B Marketing Event Marketing Salesforce Marketing Cloud Campaign Analysis Content Creation Demand Generation Budgeting

E-commerce Product Line Manager

Verizon

May 2011 - Nov 2011 (6 months)

Created product requirements and managed IT releases for e-commerce. Improved site performance and customer satisfaction through usability testing and cross-functional leadership.

Product Management Usability Testing IT Releases Customer Satisfaction B2B B2C Site Performance

Various Marketing Roles

Comcast

Sep 2002 - Mar 2011 (8 years 6 months)

Led B2B and B2C marketing teams, developing strategies for subscriber retention and growth. Managed budgeting, forecasting, and launched new products while contributing to branding initiatives.