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Jennifer Brinkley

@jenniferbrinkley

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Senior product marketing professional driving impactful narratives and growth.

United States

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, where I can drive product marketing initiatives and contribute to meaningful growth.

I am a strategic product marketing professional with a focus on transforming customer insights into impactful narratives and scalable frameworks that drive awareness, adoption, and revenue. My experience spans leading product marketing initiatives, developing co-marketing strategies, and optimizing sales enablement to ensure marketing efforts yield meaningful outcomes. I thrive on creating clarity and consistency in messaging, which has proven essential in influencing product roadmaps and enhancing user experiences.

Throughout my career, I have successfully led high-impact initiatives, such as launching a product pilot program that secured a partnership with LinkedIn and drove significant user engagement. My ability to develop and implement go-to-market strategies has resulted in substantial increases in unique visitors, conversion rates, and revenue generation. I am passionate about leveraging data-driven insights to shape product strategies and enhance customer journeys, ensuring that marketing efforts align with real customer needs and drive business growth.

Experience

Work history, roles, and key accomplishments

Head of Product Marketing

Exclaimer

Jan 2023 - Jan 2025 (2 years)

Led product marketing initiatives, including a successful partnership with LinkedIn and a co-marketing strategy with Mimecast, generating significant revenue and user engagement. Developed the company's first Product Beta Program and optimized sales enablement strategies, driving substantial increases in conversions and pipeline growth.

Product Marketing Sales Enablement User Research Product Feedback Digital Marketing Data Analysis

Senior Growth Product Marketing II

Compass

Jan 2021 - Jan 2023 (2 years)

Spearheaded go-to-market strategies and product adoption initiatives, leading to significant increases in platform engagement and revenue. Implemented in-product messaging tools and optimized onboarding journeys to enhance user experience and drive growth.

Product Marketing Go To Market Strategy User Engagement Messaging Frameworks Customer Retention Digital Marketing Analytics

Senior Director Product Marketing

Simplicity

Jan 2020 - Jan 2021 (1 year)

Managed product marketing for a leading recruiting SaaS platform, overseeing strategy, execution, and budget management. Achieved significant increases in landing page views and form submissions while expanding the candidate database and securing key contracts.

Product Marketing Budget Management Strategic Partnerships Campaign Management User Acquisition Content Development Market Research Data Analysis SaaS Marketing

Senior Product Marketing Manager

Remine

Jan 2018 - Jan 2019 (11 months)

Led product growth and go-to-market strategies for a SaaS startup in real estate tech, driving user activations and revenue through strategic partnerships. Developed scalable onboarding playbooks and played a key role in securing Series A funding.

Product Marketing Go To Market Strategy Activation Strategic Partnerships Team Leadership Business Development

Marketing Manager

National Science Teachers Association

Jan 2011 - Jan 2018 (7 years)

Executed integrated marketing campaigns for publications and events, significantly increasing conference attendance and membership sign-ups. Launched new products that exceeded sales projections.

Marketing Campaigns Event Marketing Product Launch Cross Functional Collaboration Content Marketing Data Analysis Brand Strategy Digital Marketing

Information Security Marketing Lead

Freddie Mac

Jan 2009 - Jan 2011 (2 years)

Developed omnichannel marketing campaigns to enhance awareness and engagement for information security initiatives. Focused on email and digital collateral to reach target audiences effectively.