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Madeline Nichley

@madelinenichley

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Strategic Problem Solver | Engaging Marketer | Cross-Functional Collaborator

United States

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What I'm looking for

Seeking a challenging role that leverages my expertise in product marketing, data analytics, and cross-functional collaboration to drive business growth and innovation.

As a seasoned Product Marketing Manager, I leverage data insights and cross-functional collaboration to position products for maximum impact and long-term growth. With a track record of crafting compelling narratives to drive market success, I excel in product positioning and differentiation, go-to-market strategy, and metrics and analytics.

Throughout my career, I have demonstrated my ability to drive results-oriented marketing strategies, collaborate with cross-functional teams, and adapt to changing market conditions. My expertise in marketing strategy, campaign planning, and data analytics has enabled me to make a significant impact in various industries.

With a strong passion for storytelling and customer-focused marketing, I am committed to staying at the forefront of industry conversations, exploring new market opportunities, and driving business growth through innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Senior Product Marketing Manager

ANTYLIA SCIENTIFIC

Jan 2023 - Dec 2022 (-1 years 11 months)

Developed and maintained marketing thousands of SKUs across 2 divisions including physical items, SaaS, IoT product offerings, and services. Created collateral, campaigns, and content for e-commerce, sales team, and distributors.

Cross Functional Collaboration Marketing Strategy Campaign Planning Content SaaS

Product Marketing Manager (Contract)

ANTYLIA SCIENTIFIC

Dec 2022 - Dec 2022 (-1 years 11 months)

Marketed hundreds of SKUs physical items, SaaS, IoT product offerings, and services as one-woman team. Created collateral, campaigns, and content for e-commerce, sales team, and distributors.

Cross Functional Collaboration Marketing Strategy Campaign Planning Content SaaS

Marketing Product Team Lead (Manager) for Membership

IFMA (INTERNATIONAL FACILITY MANAGEMENT ASSOCIATION)

Jan 2016 - Dec 2022 (6 years 11 months)

Marketed, wrote content, and created chapter support materials for > 5 types of membership, hundreds of corporate sponsors, dozens of events and benefits, and > 150 chapters, communities, and industry groups.

Cross Functional Collaboration Marketing Strategy Campaign Planning Content

Marketing Product Team Lead (Manager) for Professional Development

IFMA (INTERNATIONAL FACILITY MANAGEMENT ASSOCIATION)

Jan 2016 - Jan 2019 (3 years)

Marketed, wrote content, maintained compliance, and created chapter support materials for 7 international credential / certificate programs and other industry learning programs.

Cross Functional Collaboration Marketing Strategy Campaign Planning Content