Open to opportunities

Melinda Hervey

@melindahervey

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Creative marketing strategist with expertise in digital campaigns and analytics.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a highly creative and data-driven marketing professional with a proven ability to develop and execute successful marketing campaigns across all channels. My experience spans digital marketing, including SEO, SEM, social media, email marketing, and content marketing. I possess strong analytical and problem-solving skills, allowing me to analyze data, identify trends, and make informed decisions that drive results.

Throughout my career, I have achieved significant milestones, such as increasing lead generation by 58% year-over-year through targeted omni-channel campaigns and improving customer retention from 80% to 95%. I have successfully led cross-functional teams, developed brand positioning strategies, and established strong partnerships with industry leaders to elevate brand visibility. My passion for continuous improvement and collaboration has been instrumental in streamlining marketing processes and enhancing overall performance.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Self Employed

Jan 2022 - Jan 2023 (1 year)

Provided marketing consulting services to SMBs, developing brand strategies, customer journeys, and content strategies. Conducted SWOT analyses and educated clients on marketing best practices.

Brand Strategy Customer Journey Mapping Content Development SWOT)Copywriting Campaign Strategy Consultation Market Research Project Management

VP of Marketing and PR

TSIA

Jan 2022 - Jan 2023 (1 year)

Led marketing strategies for a global subscription-based research company, achieving a 58% YoY increase in leads and improving customer retention from 80% to 95%. Developed ABM nurture tracks and streamlined marketing processes.

Marketing Strategy ABM Customer Retention Market Research Brand Development Leadership Digital Marketing Data Analysis Creative Direction Team Management

Senior Manager, B2B Product Marketing & Campaigns

Ticketmaster

Jan 2021 - Jan 2022 (1 year)

Managed B2B content and marketing campaigns for SaaS products, increasing customer retention by 30% in one quarter. Developed email strategies that improved open rates significantly.

B2B Marketing Campaign Management Customer Retention Email Marketing Market Research Content Strategy SaaS Marketing Team Collaboration Performance Metrics Strategic Planning

Senior Content Marketing Manager

Committee for Children

Jun 2020 - Jun 2021 (1 year)

Produced and managed research-based content that maintained customer retention at 85% during budget cuts. Developed a digital media strategy to engage new audiences and enhance brand visibility.

Content Strategy Digital Media Customer Engagement Content Production Email Marketing Social Media Analytics Project Management Research Brand Strategy

Senior Content Strategist

Bluehawk

Jan 2020 - Jan 2021 (1 year)

Led content strategy for Microsoft Advertising, increasing engagement by 210% across global teams. Managed video content production and ensured alignment with overall marketing strategies.

Content Strategy Video Production Team Collaboration Project Management SEO Analytics Digital Marketing Internal Communications

Senior Product Marketing Manager

Flyhomes

Jan 2020 - Jan 2021 (1 year)

Developed go-to-market strategies for a fintech startup, resulting in a 38% increase in leads and a 15% increase in referrals. Managed a cross-functional team to ensure consistent messaging and brand positioning.