Open to opportunities

Nicole Hudson

@nicolehudson

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Senior Product Marketing Manager driving data-backed GTM strategies and revenue growth.

United States

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What I'm looking for

I seek roles where I can lead GTM strategy and CX-driven product commercialization, collaborate cross-functionally, and scale portfolios to drive measurable revenue and market share growth.

I am a results-driven Senior Product Marketing Manager with 12+ years of global experience defining and executing multi-million dollar product strategies. I excel at leading full go-to-market lifecycles, translating complex features into clear value messaging, and influencing cross-functional teams to drive innovation and revenue.

I have led portfolio strategy and commercialization efforts at scale—aligning a $1.2B+ portfolio to a single brand vision, launching AI-driven customer experience frameworks, and expanding cloud offerings to generate $143M in new annual revenue. I combine data-backed decision-making, operational rigor, and customer-centered design to accelerate launches and optimize post-launch performance.

Experience

Work history, roles, and key accomplishments

Current

Customer Experience Design Lead

Current

HP, Inc.

Jan 2024 - Present (1 year 8 months)

Architected a strategic product portfolio framework for 18 global customer briefing centers aligning a $1.2B+ portfolio to a single brand vision and drove an AI CX commercialization that increased customer visit requests 60% in six months.

Go To Market Strategy Product Commercialization Portfolio Management Sales Enablement Stakeholder Management

Current

Founder & Principal Consultant

Current

The LYFE Strategy Group

Jan 2024 - Present (1 year 8 months)

Provide corporate strategy, growth, and customer experience consulting to startups and growth-stage businesses, delivering market opportunity assessments and innovation workshops to refine positioning and accelerate growth.

Corporate Strategy Customer Experience Market Assessment Innovation Workshops Positioning Go To Market CX Audits

Global PMO & Strategy Lead

HP, Inc.

Jan 2020 - Jan 2024 (4 years)

Led 3–5 year strategic portfolio planning and business case development that funded multiple multi-million dollar initiatives and spearheaded a modularity strategy reducing packaging volume 50% and improving shipping efficiency 40%.

Portfolio Strategy PMO Business Case Development Process Automation Data Analysis Program Management

Global Product Manager

HP, Inc.

Jan 2018 - Jan 2020 (2 years)

Developed global market-entry strategies expanding portfolio from 2 to 12 offerings and drove $143M in new annual revenue while exceeding Japan sales targets by 40% through localization and positioning.

Product Management Market Entry Strategy Revenue Growth Localization Competitive Analysis Dashboards

New Product Introduction Manager

HP, Inc.

Jan 2017 - Jan 2018 (1 year)

Managed cross-functional teams to deliver 100% of launch deliverables on time and improved launch efficiency by 20% through standardized processes and playbooks.

Process Improvement Playbook Development Project Management KPI Tracking

Account Manager

Auster Agency

Jan 2015 - Jan 2016 (1 year)

Directed integrated marketing strategies for high-profile real estate clients, increasing engagement 50% through targeted campaigns and client communications.

Account Management Integrated Marketing Campaign Strategy Client Relations Digital Marketing Performance Analytics Communication

Premium Group Sales Manager

Cedar Park Arena

Jan 2014 - Jan 2015 (1 year)

Designed and executed corporate partnership strategies, growing suite revenue 150% year-over-year through targeted sponsorship packages and relationship management.

Sales & Management Corporate Partnerships Sponsorship Sales Revenue Growth Relationship Management Negotiation Strategic Selling

Marketing & PR Specialist

Frank Erwin Center

Jan 2013 - Jan 2014 (1 year)

Produced multi-channel campaigns generating 500+ leads and 100+ partnerships, strengthening revenue growth and brand visibility through PR and marketing initiatives.