Open to opportunities

Maryam Sastre

@maryamsastre

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Strategic Product Marketing Manager driving revenue growth and customer engagement.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my expertise in product marketing and project management to drive growth and innovation in a collaborative environment.

I am a strategic and results-driven Product Marketing & Solutions Manager with extensive expertise in SaaS, pre-sales, and product management. My proven ability to drive revenue growth and enhance customer engagement has been demonstrated through successful go-to-market strategies that significantly increase market adoption. I thrive in cross-functional environments, collaborating with C-suite executives, sales, engineering, and marketing teams to develop tailored customer-centric solutions.

Throughout my career, I have achieved notable successes, including a 15% increase in sales conversions through optimized customer adoption strategies and a 30% improvement in client onboarding efficiency. My analytical skills allow me to leverage CRM tools to generate actionable insights, ensuring that my strategies are data-driven and effective. I am passionate about fostering strong stakeholder relationships and delivering impactful product launches that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product & Project Manager

Current

Weaver and Loom

Nov 2023 - Present (2 years 7 months)

Subject Matter Expert on product capabilities, driving tailored solutions for clients, resulting in a 15% increase in sales conversions. Designed and delivered product demos that influenced key purchasing decisions and improved client onboarding efficiency by 30%. Optimized customer adoption strategies, reducing churn rates by 12%.

Product Management Customer Onboarding CRM Tools Data Analysis

Current

Freelance Product Marketing & Project Manager

Current

Verability

Jul 2022 - Present (3 years 11 months)

Drove extensive GTM strategies, increasing customer acquisition by 25%. Managed solution presentations and pre-sales engagements, directly influencing a 30% increase in closed deals. Implemented workflow tracking tools to enhance team efficiency and ensure 100% on-time project delivery.

GTM Strategy Customer Acquisition Project Management Workflows

Product Marketing Manager

Thorne

Feb 2022 - Jun 2022 (4 months)

Developed and executed GTM strategies, leading to a 20% increase in B2B SaaS adoption. Created sales enablement materials and conducted market research to refine product messaging, supporting a 35% improvement in lead conversion rates.

GTM Strategy B2B SaaS Market Research Sales Enablement Stakeholder Management

Product Development Associate/Project Manager

United Legwear

Mar 2017 - Jul 2020 (3 years 4 months)

Led business and sales analysis, resulting in data-driven insights that increased revenue by $1.2M annually. Coordinated product development workflows, ensuring cross-functional teams met project timelines 98% on schedule.

Business Analysis Revenue Project Coordination Data Insights

Project & Product Manager

Freelance & Contract Roles

Jan 2012 - Jan 2017 (5 years)

Managed SaaS product launches and client engagement strategies that resulted in a 40% faster go-to-market process. Optimized CRM workflows and agile solutions, improving customer engagement rates by 18%.

Client Engagement Agile Go To Market

Consultant

Accenture PLC

Aug 2011 - Dec 2012 (1 year 4 months)

Led functional design and testing for EMS communications application, providing client training. Managed cross-functional teams to develop web-based applications ahead of deadlines, reducing errors by 30%.

Functional Design Web Applications

SAP Key User/Lead System Matter Expert

Bayer Business Services

Sep 2006 - Oct 2010 (4 years 1 month)

Analyzed, redesigned, and implemented new procedures for Bayer’s Global subsidiaries. Managed SAP implementations and provided month and year-end closing support, meeting SLAs and improving KPI scores.

KPIs Problem Solving

Education

Degrees, certifications, and relevant coursework

University of Skovde

MSc in Economics, Economics

2000 - 2005

Completed a Master's degree in Economics with a thesis focused on international portfolio diversification benefits from a US investment perspective in Latin America. Also earned a Bachelor's degree in Economic Science with a thesis on Swedish bilateral trade with Germany.