Open to opportunities

Alexandra Robinson

@alexandrarobinson

Message

I am a product marketing leader driving data-driven GTM and growth.

United States

Message

What I'm looking for

I’m seeking a senior product marketing or growth role where I can lead GTM strategy, build data-driven lifecycle programs, and collaborate cross-functionally to scale acquisition and retention at an innovative, metrics-driven company.

I am an experienced product marketing professional with 5+ years delivering go-to-market strategies, lifecycle programs, and multi-channel campaigns for technical and B2B products. I focus on aligning cross-functional teams to translate product value into measurable business impact.

I have led high-impact launches and growth initiatives that scaled new products rapidly, reduced churn, and boosted revenue through targeted acquisition and retention tactics. Highlights include scaling a new app to 25,000+ users in six months, mitigating $1.8M in annual churn, supporting an $80M ARR, and driving strong audience growth through data-driven campaigns and A/B testing.

I combine hands-on analytics (SQL, Snowflake), marketing automation, and strategic storytelling to build cohesive brand identities and performance-focused programs. I bring leadership experience building processes, SOPs, and cross-disciplinary collaboration to optimize operations and amplify product-market fit.

Experience

Work history, roles, and key accomplishments

Current

Sr. Manager Marketing & Growth

Current

Six Five Media (The Futurum Group)

Jan 2024 - Present (1 year 10 months)

Pioneered marketing as the first hire for Six Five Media, implementing SOPs and automation to launch a refreshed brand guide and sales enablement assets while driving ~5,000 new followers per month. Redesigned flagship podcast format and established analytics frameworks to optimize paid and organic amplification.

GTM Strategy Asana A B Testing Analytics Content Amplification Podcast Production Marketing Automation

Director of Growth Marketing

ConsumerDirect, Inc.

Jan 2022 - Jan 2024 (2 years)

Scaled a data-privacy and credit app from 0 to 25,000+ users in six months and grew a legacy active user base by 53%, contributing to 20% YoY revenue growth and mitigating $1.8M in annual churn. Led cross-channel lifecycle campaigns using SQL-driven segmentation and integrated MarTech to boost revenue by nearly $2M.

Lifecycle Marketing SQL Retention Strategy Martech CRM Revenue Growth

Head of Marketing Communications

The Linux Foundation

Jan 2021 - Jan 2022 (1 year)

Led lifecycle marketing and communications for OpenJS and Academy Software Foundation, optimizing engagement across a 2+ million contact database through segmentation and personalized campaigns to increase developer community participation. Delivered stakeholder reporting and data-driven strategies that improved retention and project involvement.

Lifecycle Marketing SQL Segmentation Email Marketing Analytics Campaign Optimization

Marketing Communications Manager

Synopsys Inc.

Jan 2018 - Jan 2021 (3 years)

Developed rebranding and go-to-market communications for multiple software product lines, optimizing digital campaigns and Google Ads ($150K annual) to improve traffic and ROI while supporting 4–6 major product releases per year. Created sales enablement collateral and case studies to strengthen product positioning post-acquisition.

Digital Advertising Google Ads Product Marketing SEO Content Creation A B Testing Go To Market

Product Marketing Manager

Infigo Software

Jan 2016 - Jan 2018 (2 years)

Led product marketing initiatives to define product positioning and go-to-market for software releases, collaborating with product and sales to drive adoption and market differentiation. Developed customer-facing collateral and optimized messaging for target segments.

Product Marketing GTM Strategy Messaging Sales Enablement Collateral Development Cross Functional Collaboration Market Research

Producer

Integer Group (Omnicom Group)

Jan 2015 - Jan 2016 (1 year)

Produced creative campaigns and coordinated cross-functional teams to deliver integrated marketing projects on schedule and within scope. Managed production workflows and stakeholder communications to ensure campaign quality and consistency.

Production Management Project Coordination Content Production

Director of Brand & Communications

Rapport International Furniture

Jan 2011 - Jan 2015 (4 years)

Directed brand strategy and communications to elevate market visibility, develop cohesive brand messaging, and manage PR and marketing initiatives across channels. Built campaigns and content that strengthened customer engagement and brand recognition.

Brand Strategy Communication PR Campaign Development Content Strategy Team Leadership