Looking for a job

Ruff Matoto

@ruffmatoto

Message

Commercial & BD leader growing revenue with CRM-led Salesforce sales systems.

United Arab Emirates

Message

What I'm looking for

I’m targeting 100% remote Regional Sales Manager, Head of Sales, or Commercial Director roles at high-growth global companies—leading CRM-led sales systems, market expansion, and cross-border commercial execution to accelerate revenue and build winning teams.

I’m a results-driven Commercial & BD leader with 11+ years scaling B2B and B2C revenue across Asia, the Middle East, the US, the UK, Europe, and Australia. I’ve opened markets from zero across three continents, earned five consecutive promotions, and contributed $140M+ in aggregate career revenue.

I lead with CRM-led sales architecture and Salesforce-driven team systems, then operationalize growth through coaching, KPI design, and multi-channel demand generation (SEO, paid media, events, and partnerships). Recently, I spearheaded Dubai market entry for a premium education brand—launching 3 flagship centres from zero and driving AED 500K monthly revenue within 5 months—while earlier roles built scalable B2B engines, referral ecosystems, and performance dashboards from scratch during rapid growth.

Experience

Work history, roles, and key accomplishments

Current

Regional Sales Manager

Current

Aureus Group LLC

Jan 2026 - Present (5 months)

Spearheaded Dubai market entry for a premium education brand, launching 3 flagship centres in major malls from zero. Drove AED 500K monthly revenue within 5 months and tripled enrolment conversion from 20% to 60% via structured sales frameworks, coaching, referrals, and mall partnerships.

Market Entry Sales Strategy Sales Coaching Lead Generation Partnership Development Enrolment Conversion Optimization

Current

Co-Founder & CRO

Current

StratLink Business Consultancy

Jan 2025 - Present (1 year 5 months)

Serves as co-founder and CRO at StratLink Business Consultancy, leading commercial strategy and business development.

Commercial Leadership Business Development Revenue Growth Partnership Development Stakeholder Management

Current

Founder & CMO

Current

DGX Marketing Studio

Jan 2020 - Present (6 years 5 months)

Founded DGX Marketing Studio and serves as CMO, leading marketing strategy and commercialization initiatives.

Go To Market Strategy Revenue Growth Strategic Marketing Sales Enablement Multi channel Marketing Stakeholder Management

B2B Sales Manager

AKMA Financial Consultancy

Jan 2025 - Nov 2025 (10 months)

Pioneered AKMA’s B2B division from scratch, recruiting and leading 4 managers and 10+ analysts to achieve 100% of annual sales targets. Designed the Financial Wellness Program (FIT) and generated enterprise pipeline through Apollo-driven campaigns, securing multi-sector corporate partnerships.

B2B Sales Business Development Team Leadership Corporate Partnerships Apollo Campaigns Sales Targets

VP, Sales & Marketing

Legal Management Group

Dec 2023 - Dec 2024 (1 year)

Owned sales leadership during a rapid scale period ($40M annual revenue; 150% of sales target) across 15 US branches and 50+ global staff. Built Salesforce CRM sales architecture and KPI systems, rebuilt the B2B referral ecosystem (+40% portfolio growth), and automated 1,000+ partner touchpoints per quarter using Postal.io.

Salesforce CRM KPIs Power BI Partner Ecosystem Management Sales Performance Management

Sales Director

Salesworks Group Asia

Apr 2023 - Nov 2023 (7 months)

Launched SalesWorks Malaysia’s new branch from scratch, building a 34-person team and 4 managers in 6 months while achieving 120% revenue growth and 100% retention. Directed WWF Malaysia fundraising across B2C and corporate donor channels.

Branch Sales Leadership Revenue Growth Team Building Multi channel Marketing Client Partnership Management Performance Management

Managing Director

Salesworks Group Asia

Apr 2018 - Apr 2023 (5 years)

Advanced through five consecutive promotions to Managing Director within 5 years, building and leading 2 branches with 33 SDRs and 6 managers. Maintained 100% monthly target attainment and pioneered telesales strategy to preserve revenue during pandemic lockdowns.

Sales Leadership Telesales Branch Operations Stakeholder Management Remote Contingency Planning

Global Partnerships Director

DigiMarCon

Jul 2021 - Mar 2023 (1 year 8 months)

Managed 56 global events across 18 countries, onboarding 1,000+ Fortune 500 speakers and driving $100M+ in annual revenue for 35,000 attendees. Built 1,000+ global partnerships and led 10+ LinkedIn communities reaching 300,000+ marketing professionals.

Event Management Strategic Partnerships Speaker Onboarding Revenue Growth Email Marketing