Charles Clarence Rodriguez
@charlesclarencerodri
Business development and sales leader who drives tech-focused growth.
What I'm looking for
I’m a business development and sales professional with a strong passion for technology, client engagement, and continuous improvement. I bring experience in outbound sales, lead generation, CRM management, and building strong customer relationships, backed by a data-driven, results-oriented approach.
Most recently, I’ve served as a Financial Operations Team Leader, overseeing day-to-day finance operations, ensuring accurate financial reporting, compliance, and adherence to accounting standards while supporting process improvements for efficiency and accuracy. Previously, as a Business Development Manager, I handled end-to-end sales—from lead mining through sale after sale—across B2B SaaS and VOIP services, mentoring teams, improving performance through coaching, and maintaining organized sales processes with CRM and data tracking.
Experience
Work history, roles, and key accomplishments
Oversaw day-to-day operations of the finance team, ensuring accurate financial reporting, compliance with company policies, and adherence to accounting standards. Bridged management and finance staff through guidance, performance management, and process improvements to increase efficiency and accuracy.
Business Development Manager
Europe Investors
Jan 2018 - Jan 2022 (4 years)
Managed end-to-end B2B sales for investor-focused SaaS, from lead generation and outreach through post-sale support. Led sales development and team coaching while maintaining structured pipelines using CRM and data tracking to drive business growth.
B2B SaaS Sales Development Manager
Full Potential Solutions
Jan 2015 - Jan 2018 (3 years)
Managed end-to-end B2B SaaS sales, from lead mining through closing and post-sale support. Built and tracked sales pipelines using CRM and data, and mentored team members to improve performance through coaching.
Created, monitored, and optimized paid Google Ads campaigns to improve online visibility, lead generation, and conversion performance. Analyzed campaign data, adjusted targeting and budgets, and recommended improvements to maximize ROI and support business growth.
Handled inbound and outbound sales for TELUS products and services, including plan upgrades, account inquiries, and service recommendations. Drove customer retention and win-back by reconnecting with past customers, addressing concerns, and delivering consultative solutions to support revenue growth.
Education
Degrees, certifications, and relevant coursework
National University
Bachelor of Science in Financial Management, Financial Management
2014 - 2020
Earned a Bachelor of Science in Financial Management at National University from 2014 to 2020.
Availability
Location
Authorized to work in
Job categories
Skills
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