
Tracey Bouah
@traceybouah
I drive profitable growth, operational turnarounds, and culture transformation across complex businesses.
What I'm looking for
I've led business turnarounds, sales growth, and operational transformation across energy, FMCG, and technical sectors. As Managing Director at Channel Data (Powermode), I restored a near-closed business to profitability within two years while maintaining key accounts contributing approximately R30M in turnover.
Most recently, I led full operations at Combustion Technology and managed renewable-energy operations at Engauge, where I supported 35 solar applications and secured 10 new clients. I bring hands-on P&L, people, client, compliance, and commercial leadership, with a record of exceeding GP targets and building stronger cultures.
Experience
Work history, roles, and key accomplishments
Independent Consultant
Tracey Bouah Consulting
Nov 2025 - Present (11 months)
Delivering strategic consulting services across operations, compliance, and business development for multiple clients. Supporting renewable energy projects and managing marketing and social media initiatives.
General Manager
Combustion Technology
Dec 2024 - Nov 2025 (11 months)
Oversaw full business operations across technical, HR, procurement, finance, sales, and marketing. Led cultural transformation, achieving 94% staff satisfaction and 81% alignment with well-being goals.
General Manager – Operations
Engauge (Pty) Ltd
Apr 2023 - Nov 2024 (1 year 7 months)
Oversaw sales and operations for backup power and renewable energy projects. Re-engineered administrative governance and led marketing initiatives, supporting 35 solar applications and securing 10 new clients.
Sales Director
Channel Data (T/a Powermode)
Oct 2019 - Mar 2023 (3 years 5 months)
Directed national sales function with 7 direct reports, accountable for GP target of R27.4m and achieved 107% average target over three years. Managed branch operations, training programs, and BEE compliance.
Client Services Manager
Kibo Connect (Pty) Ltd
Mar 2019 - Sep 2019 (6 months)
Managed Account Management, Help Desk, and Service Desk, maintaining a 30-key-client portfolio with 100% contract renewals and expansions.
Managing Director
Channel Data (T/a Powermode)
Mar 2017 - Feb 2019 (1 year 11 months)
Turned around a near-closed business to profitability within two years, implementing KPIs, performance appraisals, and five internal training programs. Maintained key account relationships contributing to ~R30M turnover.
Regional Operations Manager
Channel Data (T/a Powermode)
Apr 2015 - Feb 2017 (1 year 10 months)
Managed regional P&L, operations, and technical teams, delivering 114% of GP target in FYE 2016 and 105% in FYE 2017. Directed rollout projects for major retail clients and oversaw recruitment and employee relations.
National Key Account Manager
Channel Data (T/a Powermode)
Sep 2013 - Mar 2015 (1 year 6 months)
Managed national retail portfolios including Pick n Pay, Shoprite, Clicks, and Dischem, expanding Clicks by 35%.
Senior Account Executive
Aztec South Africa
Jan 2012 - Aug 2013 (1 year 7 months)
Managed key accounts and drove sales growth.
Sales Manager
Peninsula Beverages
Aug 2009 - Aug 2010 (1 year)
Led sales team and managed sales operations.
Event Execution Manager (FIFA 2010)
Coca-Cola South Africa
May 2010 - Jul 2010 (2 months)
Managed event execution for FIFA World Cup 2010, including marketing activation in the Western Cape.
Operations Marketing Manager
Coca-Cola South Africa
Jan 2004 - Apr 2007 (3 years 3 months)
Managed operations marketing initiatives.
Run Director
Century City parkrun
Lead parkrun event with 1,000+ participants, responsible for volunteer coordination, course safety, and event execution. Recognised for operational leadership and managing complex, multi-stakeholder events under pressure.
Education
Degrees, certifications, and relevant coursework
LinkedIn Learning
Operations Management Foundations, Operations Management
2026 - 2026
Completed the Operations Management Foundations course on LinkedIn Learning in 2026.
LinkedIn Learning
Partnerships Experience Academy - Digital Marketing Certificate, Digital Marketing
2026 - 2026
Completed the Partnerships Experience Academy - Digital Marketing Certificate on LinkedIn Learning in 2026.
LinkedIn Learning
People Analytics, People Analytics
2026 - 2026
Completed the People Analytics course on LinkedIn Learning in 2026.
LinkedIn Learning
How To Win Any Negotiation, Negotiation
2025 - 2025
Completed the How To Win Any Negotiation course on LinkedIn Learning in 2025.
LinkedIn Learning
Finance For Non-Financial Managers, Finance
2025 - 2025
Completed the Finance For Non-Financial Managers course on LinkedIn Learning in 2025.
LinkedIn Learning
Six Sigma Foundations, Six Sigma
2025 - 2025
Completed the Six Sigma Foundations course on LinkedIn Learning in 2025.
LinkedIn Learning
SalesForce Essential Training, Salesforce
2025 - 2025
Completed the SalesForce Essential Training on LinkedIn Learning in 2025.
LinkedIn Learning
Business Development Strategic Planning, Business Development
2025 - 2025
Completed the Business Development Strategic Planning course on LinkedIn Learning in 2025.
LinkedIn Learning
Project Management With Microsoft Copilot, Project Management
2025 - 2025
Completed the Project Management With Microsoft Copilot course on LinkedIn Learning in 2025.
Scotwork
Advanced Negotiation Skills, Negotiation
2021 - 2021
Completed the Advanced Negotiation Skills course at Scotwork in 2021.
TDK OHS Consulting
Apply Knowledge & Understanding of SA Law to the Management of Risk, Risk Management
2005 - 2005
Completed the Apply Knowledge & Understanding of SA Law to the Management of Risk course at TDK OHS Consulting in 2005.
The Hill Institute
Managing & Improving Warehouse Inventory & Stock Control, Inventory Management
2005 - 2005
Completed the Managing & Improving Warehouse Inventory & Stock Control course at The Hill Institute in 2005.
University of Stellenbosch Business School
Management Development Program, Management
Completed the Management Development Program at USB in 2005.
IMM Graduate School of Marketing
Diploma, Marketing
1999 - 2001
Earned a Marketing Diploma from IMM between 1999 and 2001.
Damelin
Certificate, Project Management
2000 - 2000
Completed a Project Management Certificate at Damelin in 2000.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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