Alex Jansen

Logistics Director overseeing the end-to-end supply chain for a biofuel trading operation focused on cashew shells and wood chips in West Africa. Responsible for fleet, warehouses, transport planning, and service delivery, while leading a team of over 100 employees across a French-speaking region. Drove operational efficiency, cost optimisation, and scalable systems in a challenging infrastructure

- Led the development and rollout of a fintech-enabled FMCG solution aimed at integrating informal and cash-based traders into a structured commercial ecosystem
- Owned product strategy, execution, and go-to-market across cross-functional teams
- Focused on building practical, scalable solutions that could be adopted in real-world informal trading environments
- Worked at the intersection of produ

Built commercially sustainable operating models that enabled informal retailers to participate in structured supply chains and formal financial ecosystems.

Built and led a national field team of over 100 sales representatives responsible for merchant acquisition, cash collection, supplier execution, and customer support across informal markets.

Developed commercial partnerships with leading FM

- Managed retail, wholesale and importer accounts across Southern Africa and East Africa

- Negotiated commercial agreements with major retailers

- Responsible for forecasting, promotions, profitability and customer strategy

- Managed cross-functional planning between supply chain, marketing and sales

Concept Coil aimed to be the solution for informal traders through an electronically enabled route to market system. The system aimed to connect multiple points of the FMCG industry, to enhance the South African experience within townships. The software, called Skew, was developed to capture all transactional data including basket data, pricing and volume.

- Owned customer P&Ls and managed R40+ million in annual trade investment, delivering profitable and sustainable growth.

- Led commercial negotiations for national and regional pricing, promotional programmes, and franchise group agreements across major retail customers.

- Managed the Pack 'n Stack merchandising team, ensuring strong in-store execution and alignment between sales, supply cha

Developed deep expertise in retail analytics, shopper behaviour, pricing, ranging and category performance, providing strategic recommendations to leading FMCG manufacturers and retailers. Lead accounts such as Pepsi, SAB (Ab-Inbev), Enterprise (Tiger Brands), Premier Foods.

Developed relationships and accounts with companies from all areas of the steel industry and developed aspects such as, but not limited to:
- Key customer sales
- Account development
- Account Area development
- Product availability
- Product trading

- Sales
- Fire System knowledge development
- Sales of Fike fire systems

- Front line Sales
-Management of cash
-Responsible for shop setup

-Aided in basic building assessment
-Basic management duties
-Developed basic understanding of construction requirements and management of employees

Pursued a Bachelor of Arts with a focus on Business Management and International Studies.