quiana burrell
@quianaburrell
Marketing specialist blending brand activation, field marketing, and GTM execution to drive measurable growth.
What I'm looking for
I’m a marketing and relationship-driven professional specializing in translating strategy into execution across brand activations, go-to-market (GTM) execution, and field marketing. I focus on driving awareness, adoption, engagement, and measurable business growth through both B2C and B2B initiatives.
I’ve led high-visibility campaign work that balances brand standards, consistent messaging, and strong audience engagement in fast-paced environments. From seasonal brand leadership to product demonstration storytelling, I’ve coached teams and used customer insights to optimize performance and improve conversion outcomes.
Across roles spanning marketing, sales, and partner-led activations, I bring cross-functional collaboration with marketing, sales, operations, and partner teams to deliver results. I’m especially excited to apply these strengths in remote and distributed environments—leveraging stakeholder communication, customer-focused execution, and measurable optimization to help teams achieve goals regardless of location.
Experience
Work history, roles, and key accomplishments
Within Month 3 of onboarding, successfully integrated and began independently managing a secondary territory, demonstrating rapid ramp-up and full ownership of expanded coverage responsibilities.
Sustained 100% visit completion across all scheduled assignments despite increased volume and expanded scope, ensuring full execution of required merchant visits and operational tasks with zero lapses or
Served as Field Brand Marketing Lead – Google Gemini AI during a seasonal mall program, leading and coaching a team of 5 brand ambassadors while overseeing daily execution, brand standards, and customer engagement across retail environments.
Engaged with 1,000+ customers monthly while ensuring consistent messaging and high-quality in-person experiences.
Led on-site execution for product demonstr
Field Lead Marketing Specialist
Mosaic North America
Nov 2025 - Dec 2025 (1 month)
Served as Field Brand Marketing Lead for Google Gemini AI during a seasonal mall program. Led a team of brand ambassadors, oversaw daily in-store execution, ran product demonstrations, collected customer insights, and supported conversion lift during campaign activations.
Supported 25 local small businesses across Houston by acting as an independent field sales lead focused on in-person outreach, relationship development, and local market growth initiatives.
Helped decision makers increase visibility and customer traffic through grassroots marketing strategies, on-site engagement, and community-based promotion efforts.
Executed localized sales and marketing activ
Oversaw 8–15 Territory Managers across assigned regions, ensuring consistent execution of sales strategies and achievement of performance targets.
Provided ongoing coaching and performance management to improve individual rep conversion rates by 10–25% across territories.
Conducted weekly performance reviews and KPI tracking across teams, monitoring metrics such as:
Sales volume, Close rate (targe
Territory Manager – Telecom Solutions (AT&T & Verizon Wireless)
Jan 2021 - Apr 2022 (1 year 3 months)
Recognized as a Top Sales Performer for AT&T Fiber Internet (Q1–Q3 2022) across the Houston market, consistently ranking among top territory sales managers for revenue performance and account growth.
Generated 25–40% revenue growth across assigned accounts by executing strategic account management initiatives, strengthening client relationships, and expanding long-term, high-value partnerships thr
Managed an assigned telecom territory and was recognized as a top sales performer for AT&T Fiber Internet across the Houston market. Drove revenue growth through account management and improved retention by streamlining communication and delivering proactive service strategies.
Provided virtual and in-field coaching to 10 Territory Managers, improving sales execution, objection handling, and conversion rates by 10–25% across teams.
Ensured 100% CRM compliance and data accuracy across all managed reps to improve forecasting accuracy and pipeline visibility.
Partnered with leadership to forecast regional revenue and maintain performance visibility across multiple territor
Top Sales Performer | Q1 2019 | Texas Market
Exceeded sales targets and ranked as a top-performing sales representative in the Texas market.
Managed a high-volume territory spanning 500+ retail store locations across multiple wireless channels, including AT&T, Verizon, T-Mobile, and indirect retail partners throughout the Texas market per month.
Led virtual and in-person product launch trainings f
Client Experience & Product Specialist
Mosaic Sales Solutions US
Jan 2014 - Jan 2017 (3 years)
Delivered client-facing product demonstrations for Samsung by highlighting key device features, guiding setup, and resolving technical issues to improve adoption and client experience. Supported sales enablement by reinforcing product messaging standards and monitoring performance metrics to identify execution gaps and opportunities.
Client Experience & Product Specialist (Samsung)
Jan 2014 - Jan 2017 (3 years)
Delivered client-facing product demonstrations by highlighting key device features, guiding setup experiences, and resolving technical issues to improve product understanding, adoption, and overall client experience.
Supported sales enablement initiatives by strengthening product knowledge transfer and training delivery for client-facing teams, improving engagement quality and influencing conversi
Social Media Marketing Coordinator
Jan 2014 - Jan 2014 (0 months)
• Led social media marketing efforts for the American Lung Association Houston Chapter’s annual Fight For Air Climb fundraiser, reaching 50,000+ users and contributing to a 20% increase in event participation year-over-year.
• Collaborated with event planners and stakeholders to manage the organization’s social media presence across Facebook, Instagram, and LinkedIn, driving a 35% increase in enga
• Developed and executed localized growth marketing strategies across 21 district offices, generating $3.7 million in new client revenue through targeted acquisition campaigns, market expansion initiatives, and community-based outreach programs.
• Led customer acquisition and retention marketing efforts across priority markets, including Latino communities and emerging customer segments, driving a
Field Product Marketing Representative
Marketing Werks
Aug 2010 - Dec 2013 (3 years 4 months)
Executed experiential marketing activations for Verizon Wireless’s NFL Mobile App campaign, engaging consumers through live demos and education. Collaborated with account and market teams to deliver event activations and supported app adoption through one-on-one consultations.
Field Product Marketing Representative – Verizon Wireless (NFL Mobile Campaign)
Aug 2010 - Dec 2013 (3 years 4 months)
• Executed weekly experiential marketing activations for the Verizon Wireless NFL Mobile App campaign, engaging 500+ consumers monthly and generating 10,000+ annual brand impressions through live product demonstrations and customer education.
• Collaborated with account and market management teams to deliver 50+ successful event activations annually, driving consumer engagement and increasing awar
Digital & Social Media Marketing Specialist
Aug 2009 - Dec 2010 (1 year 4 months)
• Executed multi-channel content promotion strategies across blogs, online communities, and campus outreach initiatives, increasing brand visibility and driving 15% growth in website traffic for Honeymag.com.
• Amplified Honeymag.com editorial content through digital and grassroots marketing campaigns, generating 25,000+ content impressions and expanding readership among college-aged audiences.
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• Developed and executed localized marketing campaigns for BET’s top-performing television programming across the Houston market, increasing brand visibility and driving engagement among multicultural and college-aged audiences.
• Built and managed strategic partnerships with 25+ community organizations, media contacts, and campus stakeholders, including Texas Southern University (TSU) and Prairie
Education
Degrees, certifications, and relevant coursework
Texas Southern University
Bachelor of Arts, Communication and Media Studies
Earned a Bachelor of Arts in Communication and Media Studies from Texas Southern University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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