Melissa Slago
@melissaslago
I build global B2B marketing engines that unite brands, accelerate demand, and drive measurable revenue growth.
United StatesWhat I'm looking for
At GE HealthCare, I lead global go-to-market strategy for its software portfolio and a 67-person USCAN acquisition marketing organization. I’ve built Care Alliance, the narrative behind the company’s largest partnership win at $1B+ across seven years, and led a rural health commercial response that generated $510M+ in funnel value within three months.
I rebuilt GE HealthCare’s software buyer experience through Momentum, research.gehealthcare.com, and OneView, an AI-guided selling platform projected to deliver $30–44M in incremental revenue. I also created the company’s integrated Marketing Performance Operating System, supporting 28:1 marketing ROAS and closed-loop reporting.
Before GE HealthCare, I led Gartner Digital Markets through the integration and repositioning of Capterra, Software Advice, and GetApp, helping grow ARR from $206M to $800M. At Gartner, I also scaled a company-wide account-based marketing program that achieved 12X conversion improvement and 41% faster funnel velocity.
I started in product marketing and channel leadership at Verizon, where I built its first unified public-sector IoT offering and led growth above target across enterprise segments. I partner with executive teams to turn business priorities into brand, demand, and go-to-market systems that scale.
Experience
Work history, roles, and key accomplishments
• Lead customer acquisition and digital marketing initiatives for GE Healthcare across the US & Canada.
• Oversee creative development, brand strategy, business development, marketing transformation and operations, and trade show execution to drive growth.
• Built Persona & Buying Journey Revenue Architecture model leading to 2.3X CR, 7X increase in ROAS and 17.7% improvement in funnel veloci
Managing Vice President, Acquisition & Digital Marketing
Mar 2023 - Present (3 years 6 months)
Leads global go-to-market strategy for GE HealthCare's software portfolio and a 67-person acquisition marketing organization, managing a $48M budget. Drove significant revenue growth through strategic initiatives including the Care Alliance partnership and AI search visibility program.
Exec. Director, Account Based Marketing & Internal Comms
Oct 2021 - Mar 2023 (1 year 5 months)
Led account-based marketing and internal communications at Gartner.
Exec. Director, Strategic Marketing & Internal Communications
Nov 2017 - Oct 2021 (3 years 11 months)
I led the B2B Marketing strategy for Gartner's Digital Markets business including overall go-to-market, ABM, content and campaign strategy, and all sales enablement efforts. I also lead Internal Communications for Gartner's Marketing and Digital Markets organizations.
Scoop News Group is the leading public-sector technology media and events company in the country, publishing FedScoop, StateScoop, EdScoop, and related brands serving federal, state, local, and education government IT audiences. Led team of Strategists and Business Development Reps; reported to CEO.
Head of Strategic Marketing- Public Sector & Global Channels
Jun 2014 - Apr 2017 (2 years 10 months)
Led strategic marketing for public sector and global channels at Verizon Enterprise Solutions.
Strategic Product Marketing - Vertical Solutions
Mar 2012 - Aug 2014 (2 years 5 months)
Handled strategic product marketing for vertical solutions at Verizon Enterprise Solutions.
Managed federal accounts and strategic channel partnerships at Verizon Wireless.
Managed global strategic accounts at Verizon Wireless.
Served as an account executive at Verizon Wireless.
Worked as a business sales representative at Verizon Wireless.
Produced news content as an associate producer at NBC News.
Education
Degrees, certifications, and relevant coursework
S.I. Newhouse School of Public Communications at Syracuse University
Advanced Certificate, Advanced Social Media Strategy
Section School
Advanced Certificate, Marketing
Earned Advanced Certificates in Marketing Strategist and AI Proficiency.
Content Marketing Institute
Master Class Certificate, Content Marketing
Completed a Master Class Certificate in Content Marketing.
Syracuse University
Advanced Certificate, Social Marketing
Completed an Advanced Certificate in Social Marketing.
Webster University
Bachelor of Arts, Journalism
Grade: Cum Laude
Earned a Bachelor of Arts in Journalism, graduating Cum Laude.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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