Open to opportunities

Melissa Raeside

@melissaraeside

Message

I build AI-powered GTM engines that turn complex B2B marketing into measurable revenue growth.

United States

Message

What I'm looking for

I'm open to VP/SVP Marketing and CMO roles with organizations building what's next, especially teams ready to modernize their GTM motion with AI at the core.

At GE HealthCare, I lead customer acquisition and digital marketing across the US and Canada, building a Persona & Buying Journey Revenue Architecture that delivered 2.3X conversion rate, 7X ROAS, and 17.7% faster funnel velocity. I also built an AI Center of Excellence with 26 custom agents and in-housed creative and campaign development, saving $16MM annually.

Earlier at Gartner and Verizon Enterprise, I built ABM, go-to-market, content, campaign, and sales-enablement programs for complex B2B audiences. I bring together buyer personas, journey mapping, data integrity, and beautifully crafted stories to modernize GTM motions and make marketing performance credible to executive and finance teams.

Experience

Work history, roles, and key accomplishments

Current

MVP, Customer Acquisition & Digital Marketing

Current

GE HealthCare

Mar 2023 - Present (3 years 6 months)

• Lead customer acquisition and digital marketing initiatives for GE Healthcare across the US & Canada.
• Oversee creative development, brand strategy, business development, marketing transformation and operations, and trade show execution to drive growth.
• Built Persona & Buying Journey Revenue Architecture model leading to 2.3X CR, 7X increase in ROAS and 17.7% improvement in funnel veloci

AI Revenue Architecture

Exec. Director, Account Based Marketing & Internal Comms

Gartner

Oct 2021 - Mar 2023 (1 year 5 months)

Worked as Exec. Director, Account Based Marketing & Internal Comms at Gartner.

Advertising

Exec. Director, Strategic Marketing & Internal Communications

Gartner

Nov 2017 - Oct 2021 (3 years 11 months)

I led the B2B Marketing strategy for Gartner's Digital Markets business including overall go-to-market, ABM, content and campaign strategy, and all sales enablement efforts. I also lead Internal Communications for Gartner's Marketing and Digital Markets organizations.

Advertising

Vice President Business Development, Innovation

Scoop News Group

Apr 2017 - Nov 2017 (7 months)

Scoop News Group is the leading public-sector technology media and events company in the country, publishing FedScoop, StateScoop, EdScoop, and related brands serving federal, state, local, and education government IT audiences. Led team of Strategists and Business Development Reps; reported to CEO.