Maria Kawaguchi

Architected and executed high-touch grassroots field marketing programs and digital activations to drive net-new pipeline across the Mass Market business segment. Supported execution and promotional strategies for Zoomtopia, Zoom's flagship annual conference.

Architected and executed the Regional GTM Partner Strategy for the East US segment, aligning event programs and co-marketing initiatives directly with regional sales quotas. Designed and hosted engaging virtual tastings and co-branded partner webinars that consistently delivered qualified leads.

Spearheaded the Strategic Alliance Roadmap for Hyperscaler partners (AWS, Microsoft Azure), optimizing co-sell GTM motions across AWS and Azure Marketplaces. Coordinated end-to-end event execution, speaker prep, and digital marketing logistics for joint webinars and technical panels.

Managed program logistics, partner co-marketing sponsorships, and breakout sessions for Cohesity Catalyst, the company's flagship global summit. Governed the Global Partner Marketing Development Fund (MDF) strategy, allocating a multi-million-dollar budget toward high-impact regional field events.

Directed global partner campaign and event strategies centered on technical alliance narratives and joint product launches. Established a centralized Partner Content Library containing standardized event asset kits, slide decks, and promotional templates for regional field teams.

Formulated messaging frameworks, joint value propositions, and sales collateral enabling enterprise partners to position complex SaaS solutions. Led end-to-end content creation, speaker preparation, and narrative scripting for executive keynotes and industry panels.

Conceptualized and launched integrated B2B co-marketing campaigns and merchant networking events, opening net-new sales pipelines. Managed merchant webinars and partner communications to keep brand networks actively engaged with new digital offerings.

Scaled a 5-month pilot agency partnership program targeting net-new business, generating $6.4M in documented pipeline. Delivered quarterly business reviews (QBRs) and partner presentations, using campaign metrics to evaluate program viability.

Managed venue portfolios and carrier client relations (Verizon, T-Mobile, Sprint, AT&T). Directed the project build-out of MGM Resorts Wi-Fi solutions and mobile guest experiences, delivering executive presentations and client reviews.

Managed global real estate and operational planning budgets, overseeing executive internal communications and company campus events.

Master of Science in Management and Leadership from Pepperdine University.

Bachelor of Arts in Social Behavioral Science from Soka University of America.