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Sonya Ortiz

@sonyaortiz

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Product program leader at AT&T who led Conexión across retail locations.

United States

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At AT&T, I led Conexión, a multicultural customer experience and channel activation strategy spanning retail locations. It brought together bilingual training, merchandising, digital experiences, Spanish-language communications, and DIRECTV demonstrations.

I developed customer experience initiatives that contributed to a 2% CSAT improvement in targeted locations, and built Power BI reporting frameworks and executive dashboards to guide program decisions. I also managed a $4M co-op marketing program supporting authorized retail partners.

In my current Account Manager role at MTI, I manage strategic client relationships and translate business needs into actionable plans. I coordinate project execution across operations, sales, and support teams.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

MTI

Mar 2026 - Present (7 months)

Manage strategic client relationships and serve as the primary liaison between clients and cross-functional teams throughout project planning, implementation, and execution. Translate client objectives into actionable plans and coordinate execution across operations, sales, and support organizations.

Customer Relationship Management Project Planning Cross functional Coordination Risk Identification Stakeholder Communication

Lead Channel Marketing Manager

AT&T

Jan 2025 - Jun 2025 (5 months)

Directed national campaign activations across 150+ regions, coordinating marketing strategy, vendors, field teams, activation assets, rollout logistics, and performance measurement. Managed event and campaign performance reporting, leveraging KPIs and ROI insights to evaluate effectiveness.

Campaign Management Vendor Management Field Enablement KPI Reporting ROI Analysis Event Strategy Cross functional Leadership

Principal Program Manager

AT&T

Jan 2022 - Dec 2024 (2 years 11 months)

Led Conexión, a national multicultural customer experience and channel activation strategy spanning more than 1,000 retail locations. Managed a $4M co-op marketing program and built Power BI reporting frameworks to measure performance and guide decisions.

Program Management Multicultural Marketing Retail Strategy Co Op Marketing Power BI Executive Reporting Cross functional Leadership Budget Management

Senior Product Program Manager

AT&T

Jan 2021 - Dec 2021 (11 months)

Led launch readiness and field activation for national product and marketing initiatives, coordinating across product, technology, operations, training, and field organizations. Partnered with product and operations teams to streamline workflows and improve tool adoption.

Product Management Launch Readiness Field Activations Workflow Optimization Stakeholder Management Training Performance Monitoring

Retail Sales Execution Lead

AT&T

Dec 2018 - Dec 2020 (2 years)

Developed market and channel performance strategies using customer, sales, competitive, and market insights to identify growth opportunities. Built reporting tools and performance frameworks enabling field leaders to evaluate campaign execution and sales performance.

Market Analysis Sales Strategy Reporting Tools Performance frameworks Competitive Analysis Resource Allocation

Marketing Channel Manager

AT&T

Jan 2017 - Dec 2018 (1 year 11 months)

Supported national and regional channel marketing programs, coordinating campaign launches, field communications, merchandising, and partner execution. Partnered with product, marketing, sales, and operations teams to align campaign strategy and field readiness.

Channel Marketing Campaign Coordination Field Communication Merchandising Partnership Management Cross Functional Collaboration

Sales Executive / Indirect Sales Executive

AT&T & Cricket Wireless

Jan 2014 - Dec 2017 (3 years 11 months)

Managed relationships with indirect retail partners, supporting sales performance, local marketing execution, merchandising, training, and customer acquisition initiatives. Delivered training and field support to strengthen partner performance and customer experience.

Indirect Sales Partnership Management Sales Performance Training Merchandising Customer Acquisition