Open to opportunities

Lynnsey Wilhelm

@lynnseywilhelm

Message

Customer success marketing leader driving engagement and revenue growth.

United States

Message

What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am an accomplished marketing leader with over a decade of experience in customer success marketing, specializing in driving expansion, engagement, and revenue growth for B2B SaaS companies. My expertise lies in developing high-impact customer marketing strategies, account-based marketing (ABM), and executing integrated campaigns that foster customer loyalty and retention.

At ReliaQuest, I led the customer marketing strategy that was responsible for 68% of the company’s expansion revenue. My efforts in orchestrating multi-channel campaigns resulted in a 25% year-over-year increase in engagement and a 95%+ retention rate. I have a proven track record of building cross-functional alignment across sales, product, and operations to accelerate pipeline growth and enhance customer value.

Throughout my career, I have consistently delivered measurable results, including generating $7M in expansion pipeline through strategic event execution and optimizing post-sale communications to improve win rates. I am passionate about leveraging data-driven insights to create impactful marketing initiatives that resonate with customers and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Customer Marketing Manager

Current

ReliaQuest

Jan 2021 - Present (4 years 7 months)

Led the go-to-market customer marketing strategy, responsible for 68% of the company's expansion revenue. Orchestrated integrated lifecycle and ABM campaigns, increasing engagement by 25% year-over-year and achieving a 95%+ retention rate.

Customer Marketing ABM Lifecycle Marketing Sales Enablement Product Enhancement Salesforce Marketo Tableau

Field Marketing Manager, Americas

Sabre

Jan 2019 - Dec 2021 (2 years 11 months)

Directed integrated customer marketing and ABM campaigns for North and South America, accelerating pipeline growth and deepening engagement with enterprise clients. Led execution of global ABM programs across digital and field channels, contributing to consistent year-over-year expansion growth.

Field Marketing ABM Customer Advocacy Event Strategy Salesforce Marketo

Principal, North America Field Marketing

Sabre

Jan 2017 - Dec 2019 (2 years 11 months)

Developed and executed targeted field marketing programs that drove customer engagement and expansion in strategic travel agency accounts. Spearheaded an ABM strategy that generated $15M in total revenue from four key accounts.

Field Marketing ABM Go To Market Strategy Product Launches Salesforce Marketo

Principal, Brand Marketing

Sabre

Jan 2015 - Dec 2017 (2 years 11 months)

Oversaw the creation and delivery of customer-facing content to improve awareness, activation, and satisfaction across multiple lines of business. Drove campaign strategy and creative development, increasing product usage and engagement through email, web, and print channels.

Brand Marketing Content Creation Campaign Strategy Product Marketing Customer Engagement Email Marketing Web Marketing

Account Supervisor

The Marketing Arm (Omnicom)

Jan 2013 - Dec 2015 (2 years 11 months)

Led national sponsorship activation and marketing strategy for AT&T's sports and university programs, managing a five-person team. Designed and executed multichannel engagement strategies that activated partnerships, driving increased audience engagement and positive brand sentiment.

Marketing Strategy Team Leadership Multi Channel Engagement Strategies Client Relationship Management Upselling Campaign Expansion

Account Executive

The Marketing Arm (Omnicom)

Jan 2012 - Dec 2013 (1 year 11 months)

Managed regional AT&T marketing activations, coordinating planning, budgeting, and stakeholder communication from pitch to execution. Ensured seamless execution of marketing initiatives.

Project Planning Budgeting Client Relations

Community Marketing Manager, North Texas

The Sports Authority

Jan 2011 - Dec 2012 (1 year 11 months)

Drove local marketing and revenue growth for 15 retail stores by developing community partnerships and event-driven marketing campaigns. Increased regional revenue by $2M year-over-year by aligning hyperlocal sponsorships with store-level sales trends and product focus.

Revenue Partnership Development Event Marketing Event Sponsorships

International Games & Human Resources Intern

United States Olympic Committee

Supported the Learning and Leadership Development team as well as the 2007 Pan/Parapan American Games in Brazil and Olympic Ambassador Program. Assisted with various administrative and program-related tasks.

Learning Development event support Program Coordination Administrative Support International Games Human Resources

Event Manager

Anthony Travel, Inc

Directed and oversaw a team responsible for delivering comprehensive travel solutions for national sporting events. Serviced more than 25,000 participants and spectators.

Event Management Team Leadership Client Services Logistics Coordination