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Justin Barnes

@justinbarnes

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Social Media Specialist | BPO & Nonprofit Brand Growth | Content Strategy | HubSpot | UTEP Alum

United States

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Marketing Strategist with a record of driving growth across B2B and B2C sectors, including SaaS, BPO, and nonprofit. Skilled in creating high-converting content, launching CRM and email workflows, and scaling brand presence through digital channels. Experienced in leading cross-functional contractor teams and shaping executive messaging. Recognized for adaptability, collaboration, and leadership potential, awarded DATAMARK’s Core Value Award for Teachability. Now seeking to step into a role with greater strategic ownership and a path toward team leadership.

Experience

Work history, roles, and key accomplishments

Current

Content Creator I

Current

Datamark Inc.

Feb 2024 - Present (1 year 10 months)

• Utilized Adobe Creative Suite and Hootsuite to develop engaging B2B social media content, increasing follower engagement metrics.
• Managed the agency website, conducting SEO audits and implementing strategic optimizations on WordPress and Google Analytics to improve organic search traffic.
• Collaborated with the marketing team to create compelling email campaigns that led to an increase

B2B ABM Adobe CC Adobe PS Adobe Premier Adobe Photoshop Zapier Wrike Customer Experience Customer Experience Strategy

Communications Coordinator

YWCA

Jan 2023 - Aug 2023 (7 months)

• Developed compelling communication pieces and public statements highlighting the organization's commitment to diversity, equity, and inclusion (DEI), and securing positive local media coverage.
• Optimized company website using SEO strategies such as keyword research and content optimization, and managed changes based on website metrics through Google Analytics.
• Led the creation of engaging co

Public Relations Coordinator

Aliviane Inc.

Jan 2022 - Jan 2023 (1 year)

• Directed targeted PR campaigns, met project deadlines, and curated engaging social media content, resulting in a 9% increase in reach.
• Coordinated in-person and virtual comprehensive training programs for staff and stakeholders on substance abuse and misuse.
• Acted as the primary contact for out-of-home billboards, donations, and collaborative media partnerships.
• Developed strategic partner

Customer Service Agent

Alorica

Aug 2020 - Dec 2022 (2 years 4 months)

• Processed orders and provided exceptional customer service for QVC clients, ensuring 97% order accuracy.
• Successfully resolved purchases, shipments, and payments disputes, resulting in enhanced customer success, satisfaction, and brand loyalty.
• Demonstrated strong de-escalation skills to handle and resolve customer issues effectively.

Customer Service Customer Success Customer Support Customer Empathy Customer Journey Customer Retention Customer Experience Sales Telesales Sales Calls Inside Sales Sales Closing Salesforce.Com Salesforce VMWare Upsell Upselling

Media Relations Intern

The Sun Bowl Association

Jan 2021 - Aug 2021 (7 months)

• Collaborated with cross-functional teams to create engaging social media campaigns, increasing follower growth and brand awareness.
• Secured media coverage for major sporting events, resulting in published articles reaching an audience of thousands of viewers.
• Collaborated with a team of interns to create The Annual Sun Bowl Football Committee Handbook using InDesign software, resulting in a

Marketing Representative

Insomnia Cookies

Nov 2019 - Apr 2020 (5 months)

• Successfully organized and promoted fundraising initiatives and marketing strategies for diverse departments across the UTEP campus and surrounding areas increasing regional sales.
• Utilized targeted email marketing campaigns to maximize outreach opportunities and drive sales growth.
• Established strategic partnerships with local businesses and community organizations, leading to a 30% increas