LAURA Hernandez
@laurahernandez
Dynamic sales and marketing strategist with bilingual expertise.
What I'm looking for
I am a dynamic, results-driven professional with two decades of experience in media relations, brand management, integrated marketing, sales strategy, business development, and customer success. Bilingual in English and Spanish, I excel at building trust and closing business across all levels, from C-suite leaders to retail clients. My ability to adapt to diverse work dynamics and cultures has been a cornerstone of my career, allowing me to deliver meaningful, long-term value through my work.
Throughout my career, I have consistently ranked among the top performers in customer experience roles, contributing to national recognition for world-class service. My expertise lies in translating complex information into clear, actionable solutions, and I thrive in high-volume environments where empathy and precision are paramount. I have successfully driven significant advertising revenue and executed high-impact marketing strategies across various industries, showcasing my resourcefulness and strategic communication skills.
As I continue to grow professionally, I remain dedicated to fostering strong relationships and delivering exceptional results. My passion for continuous learning and team collaboration drives me to seek opportunities that challenge me and allow me to contribute to meaningful projects.
Experience
Work history, roles, and key accomplishments
Bilingual Customer Experience Specialist
The Farmer’s Dog
May 2024 - Present (1 year 1 month)
Consistently ranked within the top 5% of performers on the CX team, contributing to national recognition for world-class service. Delivered high-impact omnichannel support, serving as an expert and empathetic guide to translate complex algorithm details into clear, actionable solutions. Adapted to high-volume workflows with precision and empathy, collaborating cross-functionally to resolve escalat
Regional Media Sales & Sponsorships Executive
Capital Analytics & Associates
Feb 2022 - Apr 2024 (2 years 2 months)
Drove over $350K in advertising revenue per edition by leading full-cycle, high-value sales across key South Florida markets, from lead generation to post-sale relationship management. Positioned a premium print platform as a strategic branding solution for C-suite executives, driving sales through persuasive communication and a consultative approach. Conducted over 300 executive-level interviews
Field Marketing & Communications Manager
NOVA Group Corp
Jan 2015 - Feb 2022 (7 years 1 month)
Led full-scope marketing strategies for 23 global beauty brands across the Caribbean, leveraging consumer and market insights to drive brand positioning, media planning, and data-driven optimization. Implemented over 100 omni-channel product launches, customizing campaigns to align with local consumer behaviors and cultural nuances, accelerating sell-through and elevating regional brand equity. Co
Global Conference Producer – Solar Industry
Reuters Events
Apr 2012 - Nov 2014 (2 years 7 months)
Directed full-cycle international conferences in India, California, Seville, and London, overseeing logistics, marketing, budgeting, and staffing to ensure seamless execution. Developed and delivered strategic business intelligence content for high-level solar industry events, attracting 100–450 C-suite and senior delegates. Led primary market research through direct outreach to identify key indus
International Project Director
The Worldfolio
Mar 2004 - Feb 2012 (7 years 11 months)
Managed full-cycle international media projects, from prospecting and stakeholder engagement to editorial production and post-campaign evaluation, consistently generating $350K–$800K in revenue per project. Directed global editorial and branding initiatives across multiple countries, leading field teams and partnering with senior government and business leaders to deliver high-impact economic cont
Education
Degrees, certifications, and relevant coursework
Santa María University
B.A. in Integrated Marketing & Communications, Integrated Marketing & Communications
Obtained a Bachelor of Arts degree with a specialization in integrated marketing and communications. Developed foundational knowledge in advertising, public relations, and digital media.
Complutense University of Madrid
M.A. in Marketing Management, Marketing Management
Completed a Master of Arts degree focusing on advanced marketing strategies and management principles. Gained expertise in market analysis, brand management, and strategic communication.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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