LH
Open to opportunities

LAURA Hernandez

@laurahernandez

Dynamic sales and marketing strategist with bilingual expertise.

United States

What I'm looking for

I am looking for a role that values collaboration, innovation, and growth opportunities.

I am a dynamic, results-driven professional with two decades of experience in media relations, brand management, integrated marketing, sales strategy, business development, and customer success. Bilingual in English and Spanish, I excel at building trust and closing business across all levels, from C-suite leaders to retail clients. My ability to adapt to diverse work dynamics and cultures has been a cornerstone of my career, allowing me to deliver meaningful, long-term value through my work.

Throughout my career, I have consistently ranked among the top performers in customer experience roles, contributing to national recognition for world-class service. My expertise lies in translating complex information into clear, actionable solutions, and I thrive in high-volume environments where empathy and precision are paramount. I have successfully driven significant advertising revenue and executed high-impact marketing strategies across various industries, showcasing my resourcefulness and strategic communication skills.

As I continue to grow professionally, I remain dedicated to fostering strong relationships and delivering exceptional results. My passion for continuous learning and team collaboration drives me to seek opportunities that challenge me and allow me to contribute to meaningful projects.

Experience

Work history, roles, and key accomplishments

TD
Current

Bilingual Customer Experience Specialist

The Farmer’s Dog

May 2024 - Present (1 year 1 month)

Consistently ranked within the top 5% of performers on the CX team, contributing to national recognition for world-class service. Delivered high-impact omnichannel support, serving as an expert and empathetic guide to translate complex algorithm details into clear, actionable solutions. Adapted to high-volume workflows with precision and empathy, collaborating cross-functionally to resolve escalat

CA

Regional Media Sales & Sponsorships Executive

Capital Analytics & Associates

Feb 2022 - Apr 2024 (2 years 2 months)

Drove over $350K in advertising revenue per edition by leading full-cycle, high-value sales across key South Florida markets, from lead generation to post-sale relationship management. Positioned a premium print platform as a strategic branding solution for C-suite executives, driving sales through persuasive communication and a consultative approach. Conducted over 300 executive-level interviews

NC

Field Marketing & Communications Manager

NOVA Group Corp

Jan 2015 - Feb 2022 (7 years 1 month)

Led full-scope marketing strategies for 23 global beauty brands across the Caribbean, leveraging consumer and market insights to drive brand positioning, media planning, and data-driven optimization. Implemented over 100 omni-channel product launches, customizing campaigns to align with local consumer behaviors and cultural nuances, accelerating sell-through and elevating regional brand equity. Co

RE

Global Conference Producer – Solar Industry

Reuters Events

Apr 2012 - Nov 2014 (2 years 7 months)

Directed full-cycle international conferences in India, California, Seville, and London, overseeing logistics, marketing, budgeting, and staffing to ensure seamless execution. Developed and delivered strategic business intelligence content for high-level solar industry events, attracting 100–450 C-suite and senior delegates. Led primary market research through direct outreach to identify key indus

TW

International Project Director

The Worldfolio

Mar 2004 - Feb 2012 (7 years 11 months)

Managed full-cycle international media projects, from prospecting and stakeholder engagement to editorial production and post-campaign evaluation, consistently generating $350K–$800K in revenue per project. Directed global editorial and branding initiatives across multiple countries, leading field teams and partnering with senior government and business leaders to deliver high-impact economic cont

Education

Degrees, certifications, and relevant coursework

Santa María University logoSU

Santa María University

B.A. in Integrated Marketing & Communications, Integrated Marketing & Communications

Obtained a Bachelor of Arts degree with a specialization in integrated marketing and communications. Developed foundational knowledge in advertising, public relations, and digital media.

Complutense University of Madrid logoCM

Complutense University of Madrid

M.A. in Marketing Management, Marketing Management

Completed a Master of Arts degree focusing on advanced marketing strategies and management principles. Gained expertise in market analysis, brand management, and strategic communication.

Tech stack

Software and tools used professionally

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LAURA Hernandez - Bilingual Customer Experience Specialist - The Farmer’s Dog | Himalayas