Walt Rines

I design, build, and own the marketing technology stack for growing companies: marketing automation, AI workflow automation, CRM, data pipelines, attribution, and reporting.

The toolset follows the goal. n8n, GoHighLevel, and Cloudflare when speed matters; Salesforce Marketing Cloud, Segment, BigQuery, and Databricks when the business needs enterprise scale. I pick the right tool for the problem and wire the whole stack together so a lean team operates like an enterprise one.

Right now I lead the MarTech and AI build for a 29-state home-services organization (solar, roofing, HVAC, real estate). That means owning the stack end to end: ads, CRM, call-center, and revenue data unified into one source of truth, with agentic AI systems running on top.

What I actually build:

- API-driven marketing data platforms integrating Meta Ads, GoHighLevel, n8n, ViciDial, CallTools, Cloudflare, Supabase, and BigQuery

- ETL/ELT automation with n8n, Python, and JavaScript: webhooks, scheduled collectors, backfills, reconciliation, monitoring

- Custom agent workspaces and call-intelligence suites (AI transcription, quality scoring, agent and management views)

- Conversion and attribution infrastructure from Meta Pixel/CAPI events through to closed deals

- Agentic AI systems with GPT, Claude, Gemini, and open-source models: model routing, scheduled jobs, human-in-the-loop controls

- KPI and audit dashboards with data-quality checks and source-to-dashboard validation

Before the current build: I founded TargitMail, a pioneering enterprise email-marketing platform ($20M in venture funding, scaled to 120 employees), and run a fractional MarTech/AI consultancy (Crimson Edge Ventures) for small and mid-sized businesses. Prior client campaigns are documented in published case studies with hard numbers (booked calls at $20 vs. a $200 target, 1,553 buyers in 30 days, 4x-ROAS funnels) - linkable from my portfolio.

I'm looking for a builder role at a growing company: Marketing Automation Engineer, MarTech Engineer, or Marketing Operations Lead. Remote or Tampa, FL.

If your company needs someone to own the stack and automate the funnel, let's talk. Portfolio: walt-rines-portfolio.pages.dev