Open to opportunities

Gregory Fabian

@gregoryfabian

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Marketing automation & systems architect building privacy-first revenue funnels and CRM integrations.

United States

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What I'm looking for

I’m looking to build and scale privacy-first marketing automation systems—owning CRM integrations, funnels, and measurement with HIPAA-ready analytics—so teams can move faster, convert more, and trust their data.

I’m a Technical Marketing Automation & Systems Architect with 5+ years of marketing experience engineering high-performance growth infrastructures. I focus on architecting end-to-end revenue funnels and complex CRM integrations that turn messy inputs into streamlined, automated operations.

Across GoHighLevel, HubSpot, and Salesforce, I design and implement marketing automation workflows that improve lead nurturing, customer journeys, and conversion. I’ve built targeted email and SMS automation, created high-converting funnels and pipelines, and supported A/B testing to drive measurable performance.

My systems work is grounded in privacy-first measurement—especially for regulated industries. I deploy HIPAA-compliant analytics and secure tracking frameworks using Matomo (including white-label setups), Matomo Tag Manager, UTM frameworks, conversion tracking, attribution modeling, and tools like GA4 and Looker Studio.

Before specializing in automation and analytics, I strengthened my foundation through digital marketing, email marketing, website design, and e-commerce campaign execution. From SEO/content and copywriting to usability testing and social media strategy, I bring a full-stack growth mindset that aligns messaging, data, and execution.

Experience

Work history, roles, and key accomplishments

Web Analytics Specialist

Intrepy LLC

Jan 2025 - Jan 2026 (1 year)

Set up and configured Matomo Analytics (white-label) for client accounts, including Matomo Tag Manager, UTM frameworks, and conversion tracking for Google Ads and Meta Ads. Ensured HIPAA-compliant tracking using privacy controls (e.g., IP anonymization and PHI scrubbing) and supported analytics documentation and knowledge transfer.

Matomo Conversion Tracking Google Tag Manager Google Search Console Data Privacy (PHI Scrubbing)

Marketing Manager

Trusted Results Realty Group

Jan 2024 - Jan 2025 (1 year)

Led comprehensive digital marketing efforts for a real estate business, driving brand visibility, lead generation, and client engagement. Planned email and landing page content across campaigns, managed marketing calendars, and adjusted strategy based on analytics to improve conversions.

Content Marketing Lead Generation Email Campaign Management Landing Pages Marketing Calendar Social Media Coordination Analytics Reporting Conversion Rate Optimization Brand Messaging

Email Marketing Specialist

Inbox Marketing Agency

Jan 2020 - Jan 2024 (4 years)

Managed comprehensive email marketing initiatives for diverse clients, executing segmented campaigns and collaborating on persuasive email templates. Built marketing automation workflows to support CRM and funnel optimization, using analytics and A/B testing to improve engagement.

Email Marketing Marketing Automation Funnel Optimization GoHighLevel HubSpot Klaviyo ActiveCampaign A B Testing Segment Marketing Performance Analytics

Digital Marketing Specialist

E-Marketing Institute

Feb 2017 - Nov 2019 (2 years 9 months)

Developed and implemented comprehensive digital marketing strategies across multiple platforms, improving brand visibility and email marketing engagement. Planned and optimized social media and email efforts using audience segmentation, market research, and performance analytics.

Digital Marketing Strategy Email Marketing Social Media Marketing Market Segmentation Market Research A B Testing Analytics Reporting Website Optimization Conversion Optimization

Digital Marketing Campaign Specialist

Advertising & Ratech Automations

Jan 2025 - Present (1 year 5 months)

Supported AI-driven marketing automation in GoHighLevel by optimizing CRM, lead nurturing, and automated sales workflows. Built conversion-tracked email and SMS sequences and contributed to multi-channel campaigns using Google Ads and Meta Ads attribution.

GoHighLevel Marketing Automation Conversion Tracking