Kaitlyn Nelson

Led technical implementation of highly dynamic, automated, multi-touch lifecycle marketing programs, integrating advanced data pipelines and ensuring stakeholder requirements were met. Designed and implemented complex solutions using Velocity scripting in Marketo for dynamic, personalized email content and integrated custom APIs. Optimized and maintained marketing automation systems, including Mar

Led automation and activation teams for Google Cloud, Google Partners, and Cisco Meraki accounts with a focus on system admin responsibilities and strategic initiatives. Managed operational execution of integrated marketing campaigns across all digital channels and led smooth integration between marketing automation and CRM systems. Managed the CRM system, including data cleansing, deduplication,

Managed the integration of diverse marketing data sources, including CRM systems, web analytics, social media platforms, and marketing automation tools, ensuring a cohesive and accurate data ecosystem. Solved key challenges in attribution, lead routing, program automation, data accuracy, funnel analysis, and forecasting. Led migration from legacy intake and project management tool to new solution

Owned client accounts and projects from start to finish, managing execution from gathering inputs, to architecting the solution, to testing and QA. Drove a 30% YoY increase in sales accepted lead funnel within the first six months. Conducted full Marketo and Salesforce implementations as well as migrations from various systems.

Operated multi-channel Marketo strategy cross functionally for EMEA, APJ, LATAM, Field Marketing, and Partner & Ecosystem. Enhanced high quality, sophisticated nurture flows that enlarge the power of marketing automation actions and expanded drip marketing automation flows. Steered platform customization including workflows, ROI reporting, broadcast emails and segmentation, and performed full Mark

Developed, organized, managed, and improved integrated digital marketing campaigns across multiple channels to generate pipeline. Examined and documented campaign performance in Marketo and Google Analytics with granular tracking across relevant KPIs. Created and executed email and direct mail campaigns in Marketo, and organized syndication efforts and copywriting for emails, press releases, and l

Accountable for multi-channel, complex demand generation initiatives which accelerated new buyers in targeted markets. Governed DiscoverOrg’s webinar programs and nurture strategies collaborating with sales and SDR’s to form specialized solutions. Boosted email and landing page design, functionality, and copy matter, and instigated outbound email strategy with SDR and sales team.

Guided creation, testing, optimization for paid advertisements and landing pages, and controlled Google Analytics and social media content. Invented email marketing campaigns, head magnet drip campaigns, and in-app messaging. Employed outreach strategies to foster awareness for platform among a targeted demographic and showed platform sales demos to external agency vendors.

Materialized social media channels, advertisement, and fulfillment, applying marketing strategies to drive traffic and amplify sales. Originated customized graphics and profiles for all social media platforms per client. Operated paid social advertising for internal and external clients and conferred with clients for optimal marketing and outreach strategies to mature consumer traffic.