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Samantha Ward

@samanthaward

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Growth Marketing Leader | Martech & Automation | HubSpot | Salesforce | B2B Demand Generation

United States

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What I'm looking for

I've led a range of B2B marketing functions, but what excites me most is hands-on technical execution, especially in HubSpot and Salesforce. I'm now seeking a dedicated Marketing Operations role where I can focus on systems, automation, and analytics to drive performance.

I am a results-driven digital marketing leader with over 10 years of experience in the field. My expertise lies in leveraging marketing technology and automation to create integrated marketing programs that drive demand and revenue growth. I have a proven track record of collaborating with cross-functional teams, including sales and customer success, to build effective lead qualification frameworks and marketing strategies.

Throughout my career, I have successfully managed significant marketing budgets and led teams to achieve senior-level promotions. My innovative approach to problem-solving and commitment to data-driven decision-making have allowed me to tackle complex marketing challenges effectively. I am passionate about mentoring others and fostering a collaborative team environment that encourages continuous learning and growth.

Experience

Work history, roles, and key accomplishments

Account Director

Ironpaper

May 2023 - May 2025 (2 years)

Onboarded and led new client accounts, conducting market research to quickly gain fluency in their markets, audiences, and offerings to deliver impactful demand marketing campaigns and drive business growth. Grew team leadership from one to four direct reports, mentoring each to achieve senior-level promotions.

Market Research Demand Generation Business Growth Team Leadership Mentorship

Associate Director

Ironpaper

Apr 2022 - May 2023 (1 year 1 month)

Created and filled a new agency role, Agile Lead; hired and mentored the inaugural team member, who earned a promotion within eight months. Designed and implemented a multi-touch attribution model integrating Salesforce and HubSpot to drive data-informed marketing and sales strategies.

Agile Methodologies Salesforce HubSpot Multi Touch Attribution Data Strategy

Senior Account Lead

Ironpaper

Oct 2021 - Apr 2022 (6 months)

Oversaw a $1M+ marketing budget, ensuring proper resource allocations and ROI for digital advertising across paid social and paid search. Collaborated with our client’s IT and Salesforce teams to design and implement a secure, bidirectional integration between HubSpot and Salesforce, enabling selective data sync and improving cross-platform campaign performance and reporting.

Budget Management Digital Advertising Paid Social Paid Search Salesforce HubSpot

Account Lead

Ironpaper

Feb 2021 - Oct 2021 (8 months)

Spearheaded product marketing, thought leadership, brand awareness, and ABM initiatives for the agency’s largest enterprise client, navigating their robust approval and legal process while delivering campaigns on time. Designed and implemented a scalable enterprise marketing planning framework using Typeform surveys, reducing campaign launch timelines from three months to just six weeks.

Product Marketing Thought Leadership Brand Awareness ABM Campaign Management Agile Methodology

Marketing Manager

Frazer Consultants

Nov 2016 - Feb 2021 (4 years 3 months)

Scaled the marketing team from 3 to 6 to support increased demand and drive strategic growth initiatives. Directed the full redesign and expansion of the corporate website, significantly improving user experience, traffic, and lead conversion rates.

Scaling Teams User Experience Lead Conversion Marketing Automation

Content Writer

Frazer Consultants

May 2016 - Oct 2016 (5 months)

Developed high-performing content for SEO and inbound campaigns including blogs, landing pages, and guides. Utilized content marketing across email campaigns, web pages, and digital ads to drive engagement, nurture leads, and increase conversions.

Content Creation SEO Inbound Marketing Email Campaigns