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Mark Drolen

@markdrolen

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Marketing technology leader at Vizient who relaunched its website on SitecoreAI and deployed AI workflows.

United States

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At Vizient, I led marketing technology strategy and operations, co-designed a Revenue Operations function, and directed four capability leads and a $4M technology and partner portfolio. I built an enterprise capability framework and led the migration from Salesforce Pardot to Marketo Engage, launched in October 2026.

I led Vizient’s five-month website relaunch for its enterprise rebrand, migrating 1,200+ pages to SitecoreAI. I also deployed an AI tagging agent for rebranded content and redesigned content review to use AI-assisted brand checks.

At Merkle, I directed Salesforce Marketing Cloud implementations and ongoing email programs for retail clients, and led cross-functional teams across analytics, data, media, creative, and technology. Earlier, I led an international B2B database marketing account at Epsilon and advanced from hands-on production coding to Production Supervisor at Experian Marketing Services.

Experience

Work history, roles, and key accomplishments

Senior Director, Marketing Technology

Vizient, Inc.

Jan 2023 - Dec 2026 (3 years 11 months)

Led marketing technology strategy and operations for a healthcare performance improvement company, directing four capability leads and $4M in technology, implementation, and agency partner relationships. Co-designed the Revenue Operations function uniting Marketing Operations, MarTech, and Sales Operations.

Senior Account Director, Client Success

Merkle

Jan 2011 - Dec 2023 (12 years 11 months)

Led cross-functional analytics, data, media, creative, and technology teams of 40+ matrixed contributors and 6 direct reports in a remote environment. Owned a seven-figure client portfolio, including revenue forecasting, profitability, and growth strategy; consistently delivered against 10% annual revenue growth targets.

Salesforce Marketing Cloud CRM Email Marketing Media People Based Marketing Customer Data Audience Targeting Channel Activation Revenue Forecasting Profitability Growth Strategy Team Leadership

Director, Relationship Management

Epsilon

Jan 2007 - Dec 2011 (4 years 11 months)

Led an 11-person team on a $4.5M international B2B database marketing account spanning direct mail and digital channels. Owned revenue targets, expenses, and growth strategy.

Database Marketing Direct Mail Digital Marketing Team Leadership Revenue Management Budget Management Customer Relationship Management

Director, Sales Support

Abacus DMS / Epsilon

Jan 2005 - Dec 2007 (2 years 11 months)

Lead sales engineer on complex direct mail data and list-processing engagements. Directed technical consultation, pricing, and proposals for new-logo acquisition.

Sales Engineering Direct Mail Data Processing Technical Consulting Pricing Proposals New Business Development

Production Specialist

Experian Marketing Services

Jan 1998 - Dec 2005 (7 years 11 months)

Advanced from hands-on coding in direct mail data production to Production Supervisor within 18 months, leading a team of 14, before moving into account management.

Direct Mail Data Production Coding Team Leadership Account Management