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Christopher Tashjian

@christophertashjian

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Marketing leader building data-driven revenue engines and scaling B2B growth from 0 to 200% ARR.

United States

Message

What I'm looking for

I’m looking for a senior marketing leadership role where I can build durable acquisition and retention systems, combine rigorous experimentation with data-driven creativity, and scale revenue via PLG/demand + lifecycle orchestration (accelerated by AI) in a high-growth environment.

I build and scale revenue engines for high-growth B2B, B2C, and B2B2C companies—leading growth marketing, demand, lifecycle, and brand strategy from 0 → 1 → scale. As Head of Marketing at Outlier, I built a full-stack GTM playbook spanning acquisition, retention, partnerships, and customer support, driving 200%+ YoY ARR growth for four consecutive years and profitability for the past two.

I’ve scaled D2C performance to 38% paid conversion, achieved a 6:1 LTV:CAC ratio with sub-2-month payback, and improved trial conversion by 9% through agentic AI workflows for real-time personalization. Previously, as Director, Marketing at SellWhenever, I grew B2C acquisition 22–42% MOM, delivered a 26% lead-to-close won rate via ABM, and achieved 4x ROI on media and data spend. I also architected ABM and outbound systems supporting TRANSFR’s $35M Series B, and led multi-channel marketing strategy and P&L ownership across education, fintech, and enterprise lifecycle programs.

Experience

Work history, roles, and key accomplishments

Director, Marketing & Comms

EducationDynamics

Oct 2015 - Jan 2019 (3 years 3 months)

Led B2B marketing for a higher-ed services firm, owning full P&L and a team of 6 managers plus 6+ contractors, and building a multi-channel content engine across webinars, SEO, LinkedIn, events, and paid media. Grew inbound qualified leads 240%+ YoY, translating to $4.84M in 2018 bookings and projected $7.11M pipeline for 2019, and produced 2–3 annual conferences including CALEM (250+ attendees).