Open to opportunities

Bess Childs

@besschilds

Full-stack B2B SaaS marketing leader driving brand, demand, and MarTech strategy to scale revenue through data and AI-driven growth.

United States

Message

What I'm looking for

I’m seeking a VP-level marketing role at a growth-stage or PE-backed B2B SaaS company where I can scale brand, demand, and MarTech strategy globally, align marketing with revenue, and build high-performing teams.

I’m a strategic, full-stack marketing executive with 15+ years of leadership in B2B SaaS, MarTech, and tech-enabled services. I specialize in aligning marketing with sales to drive data-driven demand generation, pipeline acceleration, and global go-to-market execution across both product-led and sales-led growth models. As an AI-forward marketer, I leverage marketing technology and emerging AI tools to optimize campaigns, accelerate decisions, and deliver measurable ROI.

Career Highlights:

• Contributed to a $140M acquisition through brand repositioning, GTM alignment, and MarTech integration.
• Drove 91% YoY global revenue growth by uniting brand, demand gen, and operations across four international regions.
• Achieved a 6× increase in inbound leads, adding $6M in pipeline within 60 days of a digital overhaul.
• At previous company, reduced CAC by 20% and increased ACV by 20% through data-driven optimization and channel analytics.

As a builder-operator leader, I’ve built high-performing teams from the ground up and scaled global marketing operations. Colleagues describe me as a strategic yet hands-on operator, equally adept at crafting C-suite GTM strategy and rolling up my sleeves to execute it. I foster cultures of clarity, accountability, and customer-centricity, thriving in data-driven environments where marketing is a true revenue engine.

I’m currently exploring VP of Marketing opportunities at growth-stage or PE-backed SaaS companies scaling globally, where I can lead expansion, drive operational scale, and repeat the kind of sustainable growth I’ve delivered before.

Experience

Work history, roles, and key accomplishments

Executive AI & ML Marketing

Self-Directed Study

Mar 2024 - Oct 2025 (1 year 7 months)

Completed executive coursework and certifications in AI/ML-driven marketing, attribution, and account-based strategy to apply AI best practices to revenue acceleration.

AI Marketing Attribution ABM Marketing Strategy Team Leadership

Vice President, Marketing

Tagger Media

Jan 2023 - Feb 2024 (1 year 1 month)

Directed global GTM and marketing strategy to position Tagger for acquisition, driving 91% YoY revenue growth and playing a key role in a $140M acquisition through demand generation, product marketing, and MarTech operations.

Demand Generation GTM Strategy Martech Digital Advertising ABM Localization Analytics Revenue Growth

Senior Director, Marketing

Verb Technology Co.

Nov 2021 - Nov 2022 (1 year)

Orchestrated full-stack marketing during a business model shift, reducing CAC by 20%, increasing ACV by 20%, and managing a $1M budget to improve EBITDA and growth velocity.

Demand Generation Content Strategy Marketing Automation HubSpot Event Marketing Budget Management Digital Strategy

Senior Director, Marketing

Tillster

Mar 2018 - Nov 2021 (3 years 8 months)

Led B2B marketing and demand generation, achieving 212% YoY SAL growth, generating $12M+ revenue and 100% new logo acquisition over 18 months, and driving 907M+ media impressions.

Demand Generation Inbound Marketing SEO ABM PR GTM Execution Vendor Management

Director, Marketing

OpenX

Apr 2016 - Mar 2018 (1 year 11 months)

Directed global demand generation and MarTech, managing a $2.5M budget and contributing a $172M revenue impact with 33% YoY EMEA growth through website relaunches and Salesforce/Marketo automation.