Open to opportunities

Dylan Pearson

@dylanpearson

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Data-driven marketing leader specializing in performance marketing and growth.

United States

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What I'm looking for

I'm seeking a senior marketing leadership role where I can scale customer acquisition through performance marketing, build analytics-driven teams, and own full-funnel optimization and attribution at a growth-stage or venture-backed company.

I am a data-driven marketing and growth leader who scales high-growth ventures through performance marketing, direct-response advertising, and brand strategy. I founded and scaled a performance marketing agency serving 75+ clients and built proprietary attribution and analytics tooling to overcome tracking challenges.

As Chief Marketing Officer, I led cross-functional teams, deployed Conversion APIs for improved attribution, launched the company website with SEO best practices, and built analytics frameworks and first-party data libraries to improve ROI.

My background as a software engineer informs my ability to bridge technical and marketing functions: I built DTC growth funnels that acquired 35,000+ customers in six months and led teams to acquisition, while also developing data pipelines, reporting dashboards, and technical integrations to support optimization and automation.

Experience

Work history, roles, and key accomplishments

Founder

Pondir / Multiply Media, LLC

Sep 2019 - Mar 2025 (5 years 6 months)

Founded and scaled a performance marketing agency serving 75+ clients; built proprietary attribution and analytics software and led a 12-person team to improve campaign efficiency and client acquisition.

Performance Marketing Facebook Ads Google Ads Attribution Analytics Data Pipelines Reporting Team Leadership

Chief Marketing Officer

Cube Group, Inc

May 2023 - Apr 2024 (11 months)

Directed global marketing strategy and led cross-functional teams to execute multi-channel campaigns; deployed Facebook and Google Conversion APIs and built first-party data libraries to improve attribution accuracy and marketing ROI.

Facebook Ads Google Ads Conversion API SEO Analytics Campaign Management

Co-Founder & CMO

Upstart Epoxy

Mar 2020 - Dec 2022 (2 years 9 months)

Scaled a DTC brand to 35,000+ customers within six months using Facebook and Google Ads and conversion-focused funnels; built an optimized Shopify storefront and Next.js sales pages that boosted conversion rates and enabled acquisition.

Facebook Ads Google Ads Shopify Next.js Conversion Rate Optimization Email Marketing Analytics A B Testing

Software Engineer

E*TRADE (Morgan Stanley)

Sep 2017 - Mar 2019 (1 year 6 months)

Supported technical builds and user experience improvements to align product features with customer needs and enhance retention; collaborated cross-functionally between engineering and product teams.

Software Development Collaboration Cross Functional Communication

Software Engineer

Conversant

Jun 2015 - Sep 2017 (2 years 3 months)

Developed Java-based tools and testing systems for high-volume ad delivery, supporting a platform handling millions of requests per day and building Android and metrics testing tools to ensure ad performance accuracy.

Java Testing Android Metrics Performance Testing

Web Developer Advocate

Advocate Health Care

Jun 2013 - May 2015 (1 year 11 months)

Improved usability and accessibility of patient-facing websites and optimized digital platforms to increase engagement and support organizational goals.

Web Development Accessibility Usability Patient Facing Websites Content Management