Rose Potter

Built and maintained 15+ automated email flows (welcome, abandon cart, post-purchase, re-engagement), increasing average open rates by 22% for B2C clients. Segmented customers with SQL, integrated Klaviyo API with Shopify and loyalty platforms for 500,000+ record sync, and used Looker dashboards and A/B testing to raise CTR by 18% and revenue per recipient by 12%.

Developed end-to-end email + SMS marketing programs for D2C brands, recovering 8% of lost revenue via abandoned cart flows. Set up Klaviyo architecture for multiple brands, migrated 3 clients from Mailchimp to Klaviyo in 2 weeks, improved organic performance using SEO tools, and grew email list size by 40% across 3 clients.

Managed marketing technology stacks (HubSpot, Salesforce, 6sense, Zapier) for 5 enterprise B2B clients. Built 2-way sync between HubSpot and Salesforce with custom field mappings for 200,000+ records, created 15+ Zapier automations saving 20+ hours per week, and improved sales response time by 50% using lead routing rules.

Designed and deployed 8 HubSpot lead nurturing programs, including educational sequences and product tours, for SaaS customers. Built a lead scoring model that increased MQL-to-opportunity conversion by 28%, implemented event-triggered workflows that reduced manual follow-up time by 90%, and improved deliverability by 15% by cleaning 50,000+ CRM records.

Executed 200+ monthly email and SMS campaigns for e-commerce clients using Klaviyo and Attentive. Wrote 50+ responsive HTML/CSS templates to improve mobile click-through rates by 25%, implemented UTM + Google Tag Manager attribution with 99% data accuracy, and automated weekly reporting in Google Data Studio to save 5+ hours per week per account manager.

Bachelor of Computer Science in Software Engineering at Goldsmiths, University of London from 2014 to 2017.