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Tony Heaton

@tonyheaton

Outbound sales leader scaling B2B SaaS and enterprise teams, building inside sales units and driving quota overachievement.

Philippines

Message

What I'm looking for

I want to lead outbound B2B SaaS and enterprise go-to-market, scaling teams and repeatable cold outreach. I’ll bring sales-script discipline, CRM-driven performance management, and coaching to deliver quota overachievement in multilingual, multinational environments.

I’m an outbound sales leader with 20+ years scaling B2B SaaS and enterprise tech sales teams across EMEA, with strong experience building teams and repeatable outbound motion. I built an inside sales unit from greenfield to 30+ staff, generating $12M+ annual gross margin at Veeam.

I’ve managed a $70M+ revenue book at Dell and consistently delivered 100%+ quota attainment across territories ranging from $2.7M–$20.5M ARR. I’m known for sales script authorship, CRM-driven performance management, and coaching that turns underperforming tactics into quota overachievement.

I’ve led multinational, multilingual teams and owned end-to-end go-to-market messaging for new customer acquisition. Most recently, as a Founder and Business Owner, I design and execute outbound strategies and cold outreach campaigns, write/refine sales scripts, and manage resources to drive measurable client acquisition.

Experience

Work history, roles, and key accomplishments

Current

Founder & Business Owner

Current

Business Management Consulting

Aug 2020 - Present (5 years 11 months)

Designed and executed outbound sales strategies and cold outreach campaigns for clients, generating qualified appointments and driving client acquisition. Wrote and refined sales scripts and messaging, and managed/trained internal and outsourced sales resources with performance tracking.

Outbound Strategy Cold Calling Cold Emailing Prospecting Lead Qualification Sales Scripting Campaign Optimization CRM Reporting Sales Training Performance Tracking

Regional Vice President Sales

Kaseya

Nov 2018 - Jun 2020 (1 year 7 months)

Managed a multinational, multilingual team of 6 sales professionals across four European locations, owning New Customer Acquisition for the EMEA region. Delivered 114% quota attainment against a $3M ARR target (FY19) and authored/refined go-to-market messaging and sales scripts for MSPs and IT organizations.

Sales Leadership Customer Acquisition Prospecting Lead Qualification Account Management Sales Scripting CRM Reporting Performance Tracking

Regional Vice President, EMEA

Unitrends

Nov 2018 - Jun 2020 (1 year 7 months)

Managed a team of sales and channel managers and delivered 97% quota attainment against a $2.7M ARR target (FY19). Directed go-to-market strategy for backup and business continuity solutions, including outbound prospecting, campaign optimization, and CRM (Salesforce) performance-based iteration of sales scripts.

Sales Leadership Channel Management Backup & Business Continuity Solutions (Sales GTM)Outbound Prospecting Campaign Optimization Lead Qualification Sales Scripting CRM Reporting Salesforce

Senior Manager, EMEA Commercial

Veritas Technologies LLC

Apr 2016 - Jun 2018 (2 years 2 months)

Led a multinational, multilingual team of 12 account managers with a combined $16M ARR quota in FY17, achieving 122% attainment and 86% YoY growth. Grew the territory to a $20.5M ARR quota in FY18, delivering 102% attainment and 7% YoY growth while aligning end-user and channel partner sales approaches.

Sales Leadership Account Management Quota Achievement CRM Reporting Performance Tracking

Senior Inside Sales Manager, EMEA

Veeam Software

Mar 2013 - Apr 2016 (3 years 1 month)

Built and scaled an inside sales business unit from greenfield to 30+ staff, delivering over $12M in direct annual gross margin within three years. Authored sales scripts and qualification frameworks, hired/trained a multicultural team on Salesforce, and built tracking/reporting systems to optimize outbound performance.

Sales Outbound Sales Leadership Inside Sales Sales Scripting Qualification Frameworks CRM Reporting Performance Tracking Salesforce

Inside Sales Manager

Dell

Jul 2009 - Feb 2013 (3 years 7 months)

Managed a team of corporate account managers delivering $70M+ in annual revenue through direct sales and channel partner-led outbound activity. Implemented structured outbound outreach cadences and owned sales performance reporting and pipeline health to improve close rates.

Sales Leadership Outbound Outreach Prospecting Account Management Channel Management Pipeline Management CRM Reporting Performance Tracking

Corporate Account Manager

Topsec Technology

Jul 2006 - Jun 2009 (2 years 11 months)

Handled outbound prospecting and account management for information integrity and data protection solutions. Managed enterprise outreach focused on sales and account growth.

Outbound Prospecting Account Management Sales Lead Qualification

Corporate Account Manager

Irish Broadband

Jan 2006 - Jul 2006 (6 months)

Conducted outbound sales for IP services and high-end network solutions. Focused on enterprise outreach to drive sales activity.

Outbound Sales Prospecting Account Management

Business Development Manager

Oracle

Apr 2004 - Jan 2006 (1 year 9 months)

Performed outbound prospecting and enterprise outreach for hospitality and retail solutions. Drove lead generation and sales activities through outbound engagement.

Business Development Outbound Prospecting Enterprise Sales Lead Qualification