Gayle Hopkins
@gaylehopkins
I scale EMEA and APAC sales teams, GTM strategies, and high-growth revenue operations.
United KingdomWhat I'm looking for
I've built and scaled international sales operations at General Assembly across EMEA and APAC, leading regional strategy, go-to-market execution, and teams of up to 15 sales representatives and two managers.
As Senior Regional Area Sales Director, I managed a £20m+ portfolio and delivered 400% year-over-year growth in the Middle East. I also secured a £100k enterprise contract with a major UK high street bank and helped the UK reach 97% of its 2025 target.
I use data-led pipeline management, coaching, and consultative sales practices to improve performance. My teams have achieved 100% talent progression and retention, improved forecasting accuracy to within 1–2% of weekly targets, and reduced course withdrawal rates to under 5%.
Earlier, I developed public-sector IT managed-service accounts at BT and secured a £200k+ WAN sale for South East Ambulance Service. I bring experience in commercial strategy, enterprise account management, international expansion, and building sales cultures focused on guidance over pressure.
Experience
Work history, roles, and key accomplishments
Directed regional sales strategy across EMEA and APAC, managing a team of 15 sales representatives and 2 managers. Delivered 400% YoY revenue growth in the Middle East and secured a landmark £100k enterprise contract.
Managed EMEA regions accounting for 30% of the global target, leading a team of 15 sales representatives and 2 managers. Implemented data-driven conversion strategies and coached teams across multiple countries.
Promoted to a Player/Coach role, expanding managerial coverage to Europe and Canada. Led a team of 9 sales representatives to deliver £5m in regional revenue and pioneered a consultative sales methodology.
Led weekly sales events and partnered with Marketing and Product teams to align campaigns with regional sales capacity. Supported the launch of two new course programs, adding £600k in annual revenue.
Consistently rated as a top performer, exceeding targets for 20+ consecutive quarters. Generated over £1m in individual revenue and mentored junior sales reps during onboarding.
Instrumental in building the business in the London region, consistently ranked among the top 5 sales performers globally. Generated over £1m in course revenue during initial tenure.
B2B Account Manager
Tangible Benefit
Feb 2014 - Jul 2014 (5 months)
Developed new business accounts for IT equipment nationwide. Secured high-value meetings and consistently met daily call and weekly meeting targets.
Managed Public Sector NHS Accounts, developing and growing IT managed service accounts in the Health Sector. Secured a significant sale under a new public sector procurement framework.
Education
Degrees, certifications, and relevant coursework
University of Aberdeen
Master of Arts, Sociology
Grade: 2:2
Completed an MA Hons in Sociology, achieving a 2:2 classification.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Job categories
Skills
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