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Anjallee Gupta

@anjalleegupta

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Marketing operations leader driving demand generation, analytics, and GTM strategies for growth.

United States

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What I'm looking for

I am seeking a full-time leadership role where I can lead marketing operations and demand generation, drive measurable pipeline growth, mentor teams, and implement data-driven, scalable GTM strategies.

I am a marketing operations and demand-generation leader with 17+ years of experience building revenue-driving programs for B2C and B2B businesses. I combine strategic planning, analytics, and operational rigor to maximize marketing ROI and pipeline contribution.

I have led multimillion-dollar marketing investments, built and coached high-performing teams from scratch, and created reporting and scorecards to measure program and funnel performance. My work has consistently contributed 50%+ to pipeline and revenue on a quarterly basis through tailored analytical models.

I founded a marketing and strategy consulting firm serving early-stage AI, PropTech, cybersecurity, SaaS, fintech, and consumer-app clients, providing GTM roadmaps, product-market-fit analysis, and demand-generation plans. Prior roles include director-level marketing operations positions at Palo Alto Networks, Google, RingCentral, VMware, and eBay.

I am passionate about translating data into actionable insights, optimizing customer journeys across channels, and implementing scalable automation and lead-management systems that improve acquisition, retention, and lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO

Current

The Musings LLC

Mar 2023 - Present (3 years 3 months)

Founded a marketing and strategy consulting firm providing product-market fit, GTM, demand generation and audience development services to early-stage B2B and B2C startups.

GTM Strategy Demand Generation Product Market Fit Marketing Strategy Social Media Marketing Audience Development Consulting

Director, Marketing Operations

Palo Alto Networks

Apr 2021 - Oct 2022 (1 year 6 months)

Led FY22 planning and marketing operations for Prisma Cloud, built and scaled a new team, and drove reporting, ROI analysis and funnel optimization to improve marketing contribution to pipeline.

Marketing Operations Demand Generation ROI Analysis Funnel Optimization Marketing Automation Reporting

Marketing Operations Lead

Google

Jul 2018 - Dec 2020 (2 years 5 months)

Led quantitative analyses and cross-channel lifecycle programs for Google One, implemented marketing automation and multi-device campaigns to drive acquisition, retention and engagement.

Marketing Automation Customer Journey Analytics Cross Channel Marketing Retention Acquisition Data Storytelling

Director, Marketing Operations

RingCentral

Mar 2016 - Apr 2017 (1 year 1 month)

Owned strategy and operations to increase customer lifetime value, led global programs and funnel redesign, and managed a seven-figure marketing budget to drive profitable digital growth.

Digital Marketing Budget Management Growth Strategy Program Management

Sr. Marketing Strategy & Operations Manager

Google

Apr 2013 - Jun 2016 (3 years 2 months)

Developed marketing programs and advanced budget/revenue dashboards for SMB products, managed quarterly/annual planning and drove acquisition and retention strategies across channels.

Marketing Strategy Budgeting Dashboards SMB Executive Communication

eBusiness Demand Gen Lead

VMware

May 2010 - May 2013 (3 years)

Led online demand generation and eCommerce operations, launched globalization programs and integrated marketing channels to drive 61% YoY growth and significant conversion improvements.

Demand Generation Ecommerce SEO SEM Affiliate Marketing Email Marketing Analytics

Account Campaign Manager

eBay

Mar 2009 - Apr 2010 (1 year 1 month)

Managed large-scale paid search campaigns and keyword portfolios, improving campaign performance by ~25% within weeks and increasing account revenue and retention.

Paid Search SEM A B Testing Landing Page Optimization Web Analytics Budget Management Client Management

Product Marketing Manager

IdMatch Systems

Jan 2008 - Mar 2009 (1 year 2 months)

Led demand generation and online marketing initiatives using search channels, content and collateral development, driving initial revenue of approximately $100,000.

Product Marketing SEM Content Development Lead Generation Bidding Strategies Marketing Collateral Revenue Growth

Marketing Summer Intern

Merrill Lynch

Jun 2007 - Aug 2007 (2 months)

Launched a CRM tool and performed multivariate analyses on institutional customer data to inform segmentation and high-value customer profiling.

CRM Data Mining Customer Segmentation Reporting

Business Analyst

Infosys Technologies Ltd.

Jun 2004 - Jul 2006 (2 years 1 month)

Managed a team of 12 to deliver projects ahead of schedule, performed data analysis for disaster reports, and implemented operational improvements yielding cost savings.

Program Management SQL MS Access Data Analysis Process Improvement Team Leadership Reporting

Business Analyst

Sapient Corporation

Jun 2003 - May 2004 (11 months)

Created business plans and test scripts for BP.com, reviewed expense reports to identify inefficiencies and supported client presentations to improve project outcomes.

Business Analysis Test Planning Process Improvement Requirements Gathering

Education

Degrees, certifications, and relevant coursework

University of Massachusetts Dartmouth

Master of Business Administration, Marketing & Operations

Grade: 3.8

Activities and societies: Vice President - Business Affairs and Alumni association

Completed a Master of Business Administration with focus on Marketing and Operations, graduating in January 2008 with a 3.8 GPA.

College of Engineering Roorkee

Bachelor of Engineering, Electrical & Electronics Engineering

Grade: 4.0

Activities and societies: Editor – Infosys Newsletter; participated in social initiative as a mentor/sponsor for a deprived child

Earned a Bachelor of Engineering in Electrical & Electronics, graduating in August 2003 with a 4.0 GPA and recognized with a silver medal for academic excellence.