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Katie Mcqueen

@katiemcqueen

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Results-driven Marketing Leader with expertise in digital marketing strategies.

United States

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What I'm looking for

I am seeking a Senior Marketing role to drive strategic initiatives and improve ROI.

I am a results-driven Marketing Leader with over 12 years of experience in digital marketing, email marketing, social media strategy, and B2B/B2C demand generation. My proven expertise lies in driving revenue growth, increasing brand awareness, and optimizing multi-channel marketing campaigns. I am adept at developing strategic initiatives that improve customer acquisition, engagement, and retention.

Throughout my career, I have demonstrated strong leadership skills in team management, budgeting, and cross-functional collaboration. I am passionate about leveraging data-driven insights to enhance marketing ROI and business outcomes. My achievements include increasing email open rates by 45%, leading multi-channel B2B marketing initiatives, and managing six-figure marketing budgets with a focus on maximizing ROI.

Experience

Work history, roles, and key accomplishments

Email Marketing Manager

Liftable Media

Jan 2022 - Jan 2025 (3 years)

Developed and executed high-converting email marketing campaigns, increasing email open rates by 45% and CTR by 30%. Implemented segmentation and automation strategies, improving user engagement and conversion rates. Managed and optimized email deliverability, ensuring compliance with best practices and industry regulations.

Email Marketing Segmentation Automation Email Deliverability Data Analysis Reporting Systems

Marketing Manager

House of Kaizen

Jan 2021 - Jan 2022 (1 year)

Led multi-channel B2B marketing initiatives to drive pipeline development and revenue growth. Developed and executed strategic marketing plans, including content marketing, paid media, and ABM campaigns. Managed a six-figure marketing budget, overseeing vendor negotiations, campaign ROI analysis, and resource allocation.

B2B Marketing Content Marketing Paid Media ABM Budget Management ROI Analysis Event Marketing SEO

Marketing Director

Total Patient Services

Jan 2020 - Jan 2021 (1 year)

Developed and implemented demand generation strategies, resulting in a 35% increase in qualified leads. Led rebranding initiatives to modernize company image and improve customer perception. Designed and optimized email marketing automation workflows, improving open rates and engagement by 20%.

Demand Generation Email Marketing Automation Content Marketing

Marketing and Events Manager

DCSI

Jan 2012 - Jan 2020 (8 years)

Developed and executed a comprehensive marketing strategy, increasing brand visibility and market share. Led multi-channel digital advertising campaigns (Google Ads, LinkedIn, Facebook, Instagram), optimizing targeting and ad spend to reduce CPL by 25%. Created high-impact content marketing campaigns, producing blogs, whitepapers, and multimedia assets that increased audience engagement.