michelle hu

Optimized paid search and reallocated budgets, doubling MQLs and reducing CAC by 72%, sourcing $200k in pipeline in one quarter. Led an ABM cross-sell campaign targeting LegalTech CPOs/VPs of Product, increasing MQL to opportunity conversion rate by 10%.

Built and executed regional GTM campaigns across NA, EMEA, and APAC in collaboration with global teams. Boosted MQL to opportunity conversion by 5% by redesigning lead nurture flows.

Ran multi-channel demand generation across various tactics including SEM, paid social, display, PPL, ABM, nurture, CRO, and content syndication. Revamped lead nurture program, increasing CTR by 471% and MQL to opportunity rate by 600%.

Increased marketing sourced pipeline by 5X to $6M/year and doubled site traffic in 12 months. Managed demand generation, content marketing, SEO, SEM, and various paid programs.

Launched 4 automated nurture programs in Eloqua, driving over 2 million downloads. Achieved an 80% free-to-paid conversion rate.

Drove significant pipeline growth through multi-channel demand generation, including a homepage CRO initiative (+83% free trials). Achieved 5.4x ROI on display/remarketing campaigns in Adroll.

Managed online marketing initiatives to drive sales and brand awareness. Implemented strategies to improve website traffic and customer engagement.

Provided digital marketing consulting services to various clients. Developed and executed strategies to improve online presence and lead generation.

Implemented and launched two marketing automation platforms (Marketo & Pardot), running demand generation campaigns, lead nurture, and webinars. Achieved highest attendee rates for bi-monthly webinars and an average of 15-20 SQLs worth at least $40k/opportunity per event.

Studied Communications and Sociology at the University of California, Santa Barbara. Gained foundational knowledge in social structures and human interaction.