Open to opportunities

Elizabeth Bonin

@elizabethbonin

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Senior Marketing Operations leader specializing in martech, lifecycle, and revenue growth.

United States

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What I'm looking for

I’m seeking a senior marketing ops or martech leadership role where I can optimize tech stacks, scale lifecycle programs, improve data quality, and deliver measurable pipeline and revenue impact in a collaborative, growth-oriented team.

I am a seasoned Marketing Operations and Martech leader with 10+ years optimizing full-funnel lifecycle management and GTM tech stacks. I specialize in HubSpot, Marketo, Salesforce, and building scalable lead routing and scoring models to drive measurable pipeline efficiency.

I partner cross-functionally with RevOps, Sales, Product, and Data Engineering to deliver clean data, compliance, and integrated automation. I’ve led MarTech integrations, enrichment, and governance while implementing AI agents and tools to improve operational velocity.

My hands-on achievements include designing nurture workflows that increased engagement by 40% and conversion by 20%, directing $1M marketing budgets, and managing teams and agency partners to deliver on growth initiatives. I’ve also built attribution and executive reporting frameworks that tie campaign activity to ROI and pipeline impact.

I deliver practical, scalable processes and training to enable teams to adopt best practices in demand generation, ABM, lifecycle marketing, and analytics. I thrive in collaborative environments focused on measurable revenue outcomes and continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Founder, Marketing Operations

Current

Cooper Street Marketing

Mar 2023 - Present (2 years 6 months)

Founded and run an agency delivering MarTech strategy and campaign operations for B2B SaaS clients; designed nurture workflows and attribution frameworks that increased engagement 40% and lead-to-customer conversions 20%.

HubSpot Lead Scoring Attribution Campaign Management Data Hygiene GDPR Compliance Sales Enablement

Marketing Director

The Inception Company

Sep 2021 - Jul 2023 (1 year 10 months)

Managed HubSpot, GA, and WordPress stack to execute multi-channel campaigns, increasing retention and new customer acquisition by 30% and improving campaign efficiency 25% via A/B testing.

HubSpot Google Analytics WordPress A B Testing Attribution Dashboards Lifecycle Marketing Campaign Optimization Budget Management

Marketing Consultant

Independent Consultant

Apr 2021 - Sep 2021 (5 months)

Provided GTM strategy and implemented Marketo+Salesforce ecosystems for B2B SaaS clients, delivering persona-based nurture and ABM programs that drove 20%+ conversion lifts.

Marketo Salesforce ABM Lead Scoring SOPs

Director of Nurture Marketing

Alumni Ventures Group

Feb 2020 - Apr 2021 (1 year 2 months)

Owned HubSpot CRM strategy and persona-based nurture programs, identifying 6,000+ SQLs and accelerating 10,000+ leads while improving engagement and conversion by 40%.

HubSpot Lifecycle Marketing Lead Scoring Segmentation Dashboarding Nurture Programs Personalization

Marketing Manager

Bean Group

Jul 2019 - Feb 2020 (7 months)

Led agent acquisition strategy and HubSpot automation, increasing lead volume 70% and lead quality 90%, and optimized website and social strategies to boost traffic 40% and social following 75%.

HubSpot Acquisition Strategy Website Optimization Social Media Lead Generation Automation)Analytics

Marketing Operations Manager

CIT Bank

Jan 2018 - Jul 2019 (1 year 6 months)

Managed Marketo for a 900K-contact database, maintained 150+ automated campaigns, led a team of six, and optimized lead lifecycle workflows, scoring, enrichment, and revenue attribution.

Marketo Salesforce Lead Scoring Data Enrichment Team Management Marketing Automation

Marketing Manager

CIT Bank

Jan 2017 - Jan 2018 (1 year)

Drove acquisition marketing generating over $6M in revenue in one quarter and developed sales enablement assets and multi-channel campaigns to grow accounts and pipeline.

Landing Pages Sales Enablement Content Creation Cross Functional Collaboration

Demand Generation Manager

CIT Bank

Aug 2015 - Jan 2017 (1 year 5 months)

Launched multi-channel campaigns and a re-engagement program that revived 80,000+ dormant contacts, improving conversion rates 20% through segmentation and nurture testing.

Demand Generation Email Marketing Segmentation A B Testing Event Marketing

Recruiting Manager

Alexander Technology

Dec 2014 - Jul 2015 (7 months)

Managed recruiting operations and candidate pipelines to support hiring needs across the organization.

Recruiting Candidate Sourcing Interviewing Onboarding

Marketing Manager

CBI Advanstar Communications

Nov 2013 - Dec 2014 (1 year 1 month)

Planned and executed multi-channel marketing campaigns to promote industry events, optimized performance metrics to improve event attendance and campaign ROI.

Event Marketing Email Campaigns Digital Advertising Direct Mail Campaign Analysis Collateral Development