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Matt Aster

@mattaster

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Dynamic marketing leader driving revenue growth and brand recognition.

United States

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a dynamic marketing leader with a proven track record in driving revenue growth and enhancing brand recognition in competitive B2B markets. My expertise lies in optimizing marketing strategies to deliver exceptional ROI, while my strong ability to identify consumer insights and trends allows me to create impactful campaigns. I inspire teams to achieve ambitious goals through innovative and scalable marketing initiatives.

Throughout my career, I have achieved significant milestones, including a 4% increase in annual recurring revenue and a 12% overall reduction in client loss. My leadership in digital campaigns has resulted in a 10% increase in lead conversion rates, significantly enhancing the B2B sales pipeline efficiency. I have successfully unified marketing efforts across multiple business units, contributing to a 37% increase in engagement and strengthening brand positioning through thought leadership initiatives.

With a strong foundation in performance marketing and strategic initiatives, I have consistently driven growth and optimized marketing operations. I am passionate about leveraging data and insights to inform marketing strategies and improve customer engagement, ultimately leading to sustainable business success.

Experience

Work history, roles, and key accomplishments

Director, National Technology Marketing & AI Product Marketing

CBIZ

Aug 2024 - May 2025 (9 months)

Led national technology marketing strategy, driving a 24% increase in pipeline contribution and $7M in pipeline contribution through integrated campaigns. Unified marketing efforts across 6 business units, ensuring consistency in messaging while enabling regional and industry adaptation, contributing to a 37% increase in engagement.

Strategic Marketing Integrated Marketing Pipeline Management Thought Leadership Brand Elevation Product Marketing Messaging Positioning

Director, Performance Marketing, North America

Sendle

Jun 2023 - Jul 2024 (1 year 1 month)

Developed and executed a comprehensive content marketing strategy that engaged prospective clients, leading to a 25% reduction in cost per acquisition (CPA). Achieved 20% quarter-over-quarter growth in gross revenue by formulating and implementing innovative acquisition strategies.

Performance Marketing Content Marketing Revenue Acquisition Strategy Customer Insights Campaign Management

Director, Strategic Performance Initiatives

Drips

Nov 2021 - Apr 2023 (1 year 5 months)

Generated 8% of annual revenue within three months by developing a new product and creating a previously unexplored business pipeline. Led product strategy for the development of a new AI/NLP model, improving client satisfaction by 12%, strengthening market positioning, accelerating go-to-market speed, and reducing client churn.

Revenue Product Development Go To Market AI NLP Product Strategy Product Positioning

Senior Director, Performance Marketing & Operations

Parts Source, A Bain Capital Company

Sep 2020 - Nov 2021 (1 year 2 months)

Increased average order value by 7%, contributing significantly to the company's growth. Achieved a return on ad spend (ROAS) of over 600%, generating $6 for every dollar invested in digital advertising.

Performance Marketing Operations ROI Digital Strategy SEO Optimization Department Establishment Digital Advertising

Senior Director, Marketing

Equity Trust Company

Sep 2019 - Sep 2020 (1 year)

Led the transformation of the marketing department, resulting in a 27% increase in marketing-qualified leads (MQLs) and a 40-50% reduction in unqualified leads passed to the sales team (SQLs). Accelerated the launch of a new website by 5 months, achieving a 30% increase in organic traffic through an improved SEO strategy.

Team Leadership Digital Strategy ROI Sales Enablement Training SEO Strategy Paid Programs Lead Generation

Director & GM of Pharmacy, Sales & Marketing

Advanced Health Technologies, NC.

Jan 2016 - Dec 2019 (3 years 11 months)

Led the optimization and development of new products and go-to-market strategies, achieving a 160% growth in gross profit. Implemented a new supply chain and negotiated contracts and deals with new suppliers, resulting in a significant cost reduction of over 25%.

Optimization Go To Market Strategy Supply Chain Management Contract Negotiation Customer Satisfaction

Director, Marketing

Embrace Pet Insurance

Jan 2014 - Dec 2016 (2 years 11 months)

Led and developed a high-performing marketing team, focusing on direct-to-consumer growth strategies and aligning departmental goals with overall business objectives. Implemented data-driven advertising strategies, achieving a 254% improvement in ROI and significantly increasing customer acquisition rates.

Growth Marketing Team Leadership Direct to Consumer ROI Optimization Customer Acquisition Consumer Insights Customer Retention

Performance Marketing Manager

Precision Dialogue

Jan 2012 - Dec 2014 (2 years 11 months)

Managed performance marketing initiatives, focusing on data-driven solutions to enhance customer engagement. Contributed to elevating customer engagement through strategic marketing efforts.

Performance Marketing Data Solutions Customer Engagement Marketing Strategy Campaign Management Analytics ROI Analysis Digital Marketing Customer Relationship Management Market Research

Online Marketing Manager

STERIS Corporation

Jan 2010 - Dec 2012 (2 years 11 months)

Managed online marketing efforts to advance infection prevention and sterilization solutions. Focused on digital strategies to support the company's leading position in the industry.

Online Marketing Digital Marketing infection prevention Sterilization Web Analytics SEO SEM Content Management Email Marketing Social Media Marketing

Business Process Consultant II

Progressive Insurance

Jan 2006 - Dec 2010 (4 years 11 months)

Analyzed and improved business processes to revolutionize auto insurance with innovation and customer-centricity. Contributed to enhancing operational efficiency and customer satisfaction.