Open to opportunities

Jason Smith

@jasonsmith3

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Strategic marketing executive driving growth through demand generation.

United States

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What I'm looking for

I seek leadership roles where I can drive full-funnel growth, align marketing with sales/product, lead teams, and own budgets to deliver measurable revenue and scalable programs.

I am a strategic marketing executive with 25 years leading demand generation, event marketing, and digital growth programs that convert into measurable revenue. I specialize in aligning marketing with sales and product to scale customer acquisition and retention.

I have a strong track record delivering high-ROI paid media, SEO-led organic growth, and conversion optimization, including $4M+ revenue from paid search at a 10x ROI and site traffic growth of +150% QoQ through content migration and localization.

I build and mentor teams, own budgets ($1M+), and manage vendor and partner relationships to create repeatable revenue streams—scaling regional event programs to 10+ quarterly meetings and improving partnership revenue by 15% YoY.

I am hands-on with analytics, attribution modeling, CRM integrations (HubSpot, SFDC), and CRO testing, and I seek roles where I can lead cross-functional GTM execution, drive measurable pipeline, and optimize full-funnel performance.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Hancock Claims Consultants

Jun 2024 - Aug 2025 (1 year 2 months)

Scaled regional event program to 10+ quarterly events and increased partnership/service revenue 15% YoY while owning and optimizing a $1M+ marketing and events budget and staying under budget.

Event Marketing Budget Management CRM Email Marketing SEO Partner Programs

AI Digital Marketing Director

You.com

Jan 2023 - May 2024 (1 year 4 months)

Drove site traffic +150% QoQ through content migration, localization, and SEO; generated tens of thousands in subscription revenue via segmented nurture streams and launched retention and affiliate programs to expand acquisition.

SEO Content Migration Localization Retention Affiliate Marketing CRO Analytics

Director, Digital Marketing

Lone Star Overnight

Feb 2021 - Feb 2022 (1 year)

Led full website redesign delivering +25% traffic and +10% conversion improvement and created e-commerce and SMB lead flows that drove millions in sales pipeline through Salesforce and HubSpot integrations.

CRO HubSpot Salesforce E Commerce Lead Generation Attribution QA Ecommerce

Director, Digital Marketing

MODintelechy

Jun 2018 - Feb 2021 (2 years 8 months)

Improved organic performance 25% for a multi-billion dollar manufacturing client and delivered sub-$15 CPL for event lead campaigns while executing CRO tests with 50%+ conversion gains.

SEO CRO Paid Media Content Strategy SEM Testing Frameworks

Senior Manager, Digital UX

Luminex Corporation

Apr 2016 - May 2018 (2 years 1 month)

Generated $4M+ in revenue from paid-search leads at a 10x ROI while managing a $400K–$500K annual budget and grew organic search traffic 30% over two years with standardized attribution reporting.

Paid Search ROI Optimization Budget Management GA HUB SPF Integration SEO Attribution Team Leadership CRO

Digital Marketing Manager

Spiceworks

Aug 2009 - Mar 2016 (6 years 7 months)

Grew installed user base from 900K to 4M over four years, doubled user acquisition within 18 months while reducing acquisition costs by 50%, and quadrupled organic traffic to Spiceworks.com.

User Acquisition Demand Generation Paid Media Organic Growth Budget Management Content Marketing Analytics Campaign Management

Education

Degrees, certifications, and relevant coursework

Northeastern University

Bachelor of Science, Broadcast Journalism

Completed a Bachelor of Science in Broadcast Journalism focusing on media, communications, and storytelling techniques applicable to marketing and content strategy.