Open to opportunities

Luiz Goulart

@luizgoulart

AI Strategy & Digital Transformation Advisor | CEO @ Tech Pulse BR | GTM for Emerging Tech | Cybersecurity & LGPD | Ex-SAP & Wrike

Brazil

Message

What I'm looking for

I seek senior sales or business development roles in tech-focused companies where I can drive customer acquisition, build partner ecosystems, and lead revenue growth in a collaborative, execution-driven environment.

I help international technology firms de-risk and dominate the LATAM market.

With over 25 years of experience at the intersection of enterprise sales, digital transformation, and regional strategy, I’ve built a career of taking complex technologies—from ERP and SaaS to Quantum-inspired AI—and turning them into multi-million-dollar regional footprints.

The Problem: Many global firms fail in Brazil not because of their product, but because they lack the local "GTM Playbook." Between complex tax codes, unique procurement laws (Licitas), and cultural sales nuances, the barrier to entry is high.

The Solution: I provide the strategic architecture and executive leadership required to bridge that gap. Whether it’s scaling Wrike from $0 to $5M ARR or securing $8M federal contracts for ASG, my focus is always on high-velocity growth and sustainable market share.

My Current Focus:

Through Tech Pulse BR and my fractional advisory work, I am helping organizations:

Architect GTM Strategies: Building the roadmap for LATAM market entry and expansion.

Operationalize AI: Moving beyond the hype to integrate Generative AI into enterprise workflows.

Navigate Public Sector Sales: Leveraging decades of experience with SAP and the Brazilian government to close complex, high-stakes deals.

Fractional Leadership: Providing Tier-1 CRO/Sales Director expertise without the full-time overhead.

Core Expertise:

🚀 GTM Architecture & Sales Execution (SaaS, Cloud, IaaS)

🤖 AI & Emerging Tech Strategy (Quantum-inspired Computing)

🏛️ Public Sector & C-Level Advisory (Brazil & LATAM)

🛡️ Cybersecurity & LGPD Compliance

Experience

Work history, roles, and key accomplishments

Current

Founder and CEO

Current

LoyaltyBoost Rewards & Incentives

Jul 2025 - Present (8 months)

Founded and lead a rewards and incentives firm focused on driving customer acquisition and retention through loyalty programs and fulfillment operations.

Loyalty Programs Customer Acquisition Fulfillment Business Strategy Partnerships Sales Incentives Client Relations

Current

Consultant - Program Catalogue & Fulfillment

Current

Motivforce Marketing & Incentives

Nov 2023 - Present (2 years 4 months)

Provide consulting on program catalogue design and fulfillment processes to optimize incentive campaigns and improve operational efficiency for clients.

Program Design Fulfillment Incentives Marketing Strategy Consulting Operations Vendor Management KPI Tracking

Current

Business Development Partner

Current

Virtual-Q

Aug 2022 - Present (3 years 7 months)

Drove business development and partner engagements in Brazil to expand Virtual-Q's presence and sales pipeline for cloud contact center solutions.

Business Development Partner Management Sales Pipeline Solution Selling Account Expansion

Owner / Business Development Partner

Ampla SE

Aug 2015 - Jun 2025 (9 years 10 months)

Owned and operated business development activities, partnering with multiple technology companies across LATAM to drive sales growth and channel partnerships from 2015–2025.

Business Development Channel Partnerships Sales Strategy Account Management Partner Relations Go To Market Negotiation

Business Development Partner

Taskworld

Sep 2019 - Apr 2021 (1 year 7 months)

Led Brazil market development for Taskworld, driving adoption of project collaboration SaaS and establishing channel partnerships.

SaaS Sales GTM Strategy Channel Partnerships Customer Acquisition Account Management

Latin America Sales Director

Wrike

Mar 2015 - Jul 2018 (3 years 4 months)

Directed Latin America sales for Wrike, growing regional adoption of the work management SaaS and managing cross-border sales teams and partners.

Sales Leadership SaaS Regional Sales Channel Management Team Management GTM CRM Pipeline Development

Latin America Sales Director

ASG Software

Jan 2011 - Sep 2013 (2 years 8 months)

Led Latin America sales efforts for enterprise software solutions, establishing key government and commercial accounts and driving revenue growth.

Enterprise Sales Software Government Sales Channel Partnerships Strategic Selling CRM

Government Sales Director

SAP

Apr 2005 - Jul 2009 (4 years 3 months)

Directed government sales for SAP, managing strategic accounts and delivering enterprise software contracts to public sector clients.

Government Sales ERP Public Sector Strategic Accounts Contract Negotiation Solution Selling Stakeholder Management

Data Center Sales Manager

Wise Telecom

Dec 2002 - Apr 2005 (2 years 4 months)

Managed sales for data center services and telecom offerings, securing enterprise customers and managing service delivery expectations.

Telecom Enterprise Sales Service Delivery Client Relations Solution Selling

Government Sales Director

Brasil Telecom

Dec 2002 - Apr 2005 (2 years 4 months)

Managed government sales and large public-sector contracts for telecom services, driving adoption and account expansion across regions.

Government Sales Telecommunications Account Management Sales Strategy Partner Relations

International Sales Director

AT&T Latin América

Jan 2000 - Dec 2002 (2 years 11 months)

Led international sales initiatives for AT&T in Latin America, developing cross-border accounts and expanding enterprise telecom services.

International Sales Telecommunications Enterprise Solutions Partner Management Negotiation

Territory Director

Group TBA

Jul 1995 - Nov 2000 (5 years 4 months)

Directed territory sales across DF/CO regions, managing local sales operations and client relationships for US and Brazil markets.

Territory Management Sales Operations Client Relations Account Management Business Development

Executive Director

Banco do Brasil

Mar 1980 - Jul 1995 (15 years 4 months)

Served as Executive Director advising C-level on technology and business initiatives, overseeing strategic banking operations and technology adoption.

Executive Leadership Technology Advisory Banking Operations Strategic Planning Stakeholder Management IT strategy