Luiz Goulart
@luizgoulart
Entrepreneur | Senior GTM Executive | LATAM Expansion & Scaleups | Ex-SAP, Wrike, AT&T
BrazilWhat I'm looking for
I help international technology leaders and high-growth scaleups build, grow, and dominate their commercial presence across Latin America.
With 35+ years of executive leadership spanning SaaS, AI, Cloud Infrastructure, and Enterprise IT, I bridge high-level C-suite vision with ground-level GTM execution. My career is defined by building high-performing sales engines, negotiating complex multi-year enterprise contracts, and driving digital transformation across both B2B and public sector (B2G) markets.
Key Executive Achievements: • Scaled Wrike’s LATAM recurring revenue from $0 to $5M ARR in under 3 years across 7 countries. • Maintained 145% average quota attainment over 12 consecutive quarters through consultative selling methodologies. • Structured and closed an $8M multi-year B2G deal with a Brazilian federal ministry—the largest LATAM government deal of the year for ASG Software. • Led 40% YoY public sector growth for SAP by positioning enterprise ERP and Business Intelligence as critical infrastructure.
Core Expertise: Go-To-Market (GTM) Strategy | LATAM Market Entry & Scaleup | ARR/MRR Growth | Enterprise SaaS & Cloud | AI & Generative AI Solutions | B2G Public Sector Procurement | Strategic Alliances & Channel Ecosystems | Account-Based Marketing (ABM) | C-Level Negotiations
Trilingual: Native Portuguese | Fluent English | Fluent Spanish
Experience
Work history, roles, and key accomplishments
Founder & CEO
TechPulse BR
Nov 2025 - Present (11 months)
Brasília, Federal District, Brazil · On-site
Consulting Services - Leading the end-to-end strategy and execution for several companies’ successful expansion into Latin America.
Founder and CEO
LoyaltyBoost Rewards & Incentives
Jul 2025 - Present (1 year 3 months)
Founded and lead a rewards and incentives firm focused on driving customer acquisition and retention through loyalty programs and fulfillment operations.
Consultant - Program Catalogue & Fulfillment
Motivforce Marketing & Incentives
Nov 2023 - Present (2 years 11 months)
Provide consulting on program catalogue design and fulfillment processes to optimize incentive campaigns and improve operational efficiency for clients.
Business Development Partner
Virtual-Q
Aug 2022 - Present (4 years 2 months)
Drove business development and partner engagements in Brazil to expand Virtual-Q's presence and sales pipeline for cloud contact center solutions.
Owner / Business Development Partner
Ampla SE
Aug 2015 - Jun 2025 (9 years 10 months)
Owned and operated business development activities, partnering with multiple technology companies across LATAM to drive sales growth and channel partnerships from 2015–2025.
Led Brazil market development for Taskworld, driving adoption of project collaboration SaaS and establishing channel partnerships.
Directed Latin America sales for Wrike, growing regional adoption of the work management SaaS and managing cross-border sales teams and partners.
Latin America Sales Director
ASG Software
Jan 2011 - Sep 2013 (2 years 8 months)
Led Latin America sales efforts for enterprise software solutions, establishing key government and commercial accounts and driving revenue growth.
Directed government sales for SAP, managing strategic accounts and delivering enterprise software contracts to public sector clients.
Government Sales Director
Brasil Telecom
Dec 2002 - Apr 2005 (2 years 4 months)
Managed government sales and large public-sector contracts for telecom services, driving adoption and account expansion across regions.
Data Center Sales Manager
Wise Telecom
Dec 2002 - Apr 2005 (2 years 4 months)
Managed sales for data center services and telecom offerings, securing enterprise customers and managing service delivery expectations.
International Sales Director
AT&T Latin América
Jan 2000 - Dec 2002 (2 years 11 months)
Led international sales initiatives for AT&T in Latin America, developing cross-border accounts and expanding enterprise telecom services.
Territory Director
Group TBA
Jul 1995 - Nov 2000 (5 years 4 months)
Directed territory sales across DF/CO regions, managing local sales operations and client relationships for US and Brazil markets.
Executive Director
Banco do Brasil
Mar 1980 - Jul 1995 (15 years 4 months)
Served as Executive Director advising C-level on technology and business initiatives, overseeing strategic banking operations and technology adoption.
Education
Degrees, certifications, and relevant coursework
Faculdade Católica de Brasília
Master of Business Administration, Information Systems
Completed MBA in Information Systems at Faculdade Católica de Brasília, focusing on management of IT resources and systems.
Faculdade Católica de Brasília
Master of Business Administration, Finance
Completed MBA in Financial Executive studies at Faculdade Católica de Brasília with emphasis on financial management and executive leadership.
University of Miami
Bachelor of Arts, Executive Education
Completed a custom executive education program at the University of Miami focused on executive leadership and management practices.
Faculdade Alvorada de Processamento de Dados
Bachelor of Arts, Data Processing
Completed a Bachelor-level program in Data Processing covering data systems, programming, and information management.
CETEB
Bachelor of Arts, Electronics and Telecommunications
Completed a Bachelor-level program in Electronics and Telecommunications with studies in communications systems and electronic technologies.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
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