Joao Ribeiro
@joaoribeiro
Enterprise SaaS sales leader driving revenue growth across LATAM financial sectors.
BrazilWhat I'm looking for
I am an enterprise SaaS sales leader with 15+ years driving revenue growth across LATAM, focusing on finance, technology, and strategy. I partner with CFOs, COOs, CISOs and finance leaders to deliver automation, governance and real-time analytics.
At Simetrik I lead Brazil Enterprise go-to-market and built a high-performance sales team addressing reconciliation and compliance for financial institutions and fintechs. At Grafana Labs I expanded the client base by 200% in 2022 and 150% in 2023 while closing the region’s largest deal.
Previously at Fitch Solutions and Bloomberg I launched and scaled regional operations, drove AI/ML adoption for credit and risk workflows, and achieved strong enterprise SaaS growth and retention metrics (50% YoY growth; 95% client retention). I’ve led large, complex C-level negotiations in regulated industries and integrated cross-functional initiatives across product, marketing and engineering.
I am trilingual (Portuguese, English, Spanish), bring deep regional market knowledge, strong partner and ISV relationships, and a track record of transforming finance through digitalization, automation and data-driven decisioning.
Experience
Work history, roles, and key accomplishments
Sales Director
Simetrik
Nov 2024 - Present (1 year 1 month)
Headed Brazil enterprise go-to-market strategy, built and scaled a high-performance sales team, and closed enterprise deals focused on reconciliation, governance, and compliance for financial institutions.
GLLed Grafana Enterprise expansion across Latin America and the Caribbean, growing client base 200% in 2022 and a further 150% in 2023 and closing the region's largest deal in 2023.
FSHead of Latin America
Fitch Solutions
May 2017 - Mar 2022 (4 years 10 months)
Built Fitch Solutions' LATAM business, drove digital adoption of AI/ML for credit scoring and risk modeling, achieved 50% YoY SaaS growth and maintained 95% client retention.
BLOwned full sales cycle for Bloomberg enterprise solutions across LATAM, prevented churn and drove upsells that resulted in 100% revenue growth for key accounts.
Business Development Manager
CMA Group
Sep 2009 - Oct 2010 (1 year 1 month)
Developed strategic partnerships and international product strategies, led projects to drive derivatives trading activity and increased revenue by 60%.
BRCommercial Investment Manager
Bradesco
Jun 2008 - Sep 2009 (1 year 3 months)
Managed wholesale distribution of the firm's index fund (BRL 4.2B), retained and grew AUM 20% and exceeded revenue targets by BRL 200k.
BRFinancial Advisor
Bradesco
Feb 2007 - May 2008 (1 year 3 months)
Advised high-net-worth clients across mutual funds, fixed income, equities and cash instruments, maintaining a 90% client retention rate.
Relationship Manager
Parizzi & Sassaki
Jan 2002 - Mar 2006 (4 years 2 months)
Managed client relationships and contract negotiations focused on tax recovery and planning, and expanded the client base through networking.
Education
Degrees, certifications, and relevant coursework
UIUniversity of California, Irvine
Non-degree / Extension, Global Economy
International extension coursework in Global Economy at the University of California, Irvine.
INInsper
Postgraduate Certificate, Financial Management
Post-graduate certificate in Financial Management from Insper.
UIUniversity of California, Irvine
Non-degree / Extension, Business
International extension coursework in Business at the University of California, Irvine.
UTUniversidade Antônio Eufrásio de Toledo
Bachelor of Laws, Law
Bachelor's degree in Law from Universidade Antônio Eufrásio de Toledo.
UUUniversidade de São Paulo (USP)
Master of Business Administration, International Economy
MBA with emphasis in International Economy from Universidade de São Paulo (USP).
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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