João Victor Castro
@joovictorcastro
GTM Engineer building AI-driven revenue systems and CRM automation for B2B growth.
BrazilWhat I'm looking for
I’m a GTM Engineer focused on building revenue systems, CRM workflows, outbound infrastructure, and AI-assisted qualification automations for B2B teams. I’ve implemented GTM stacks across 5+ companies using Apollo, HubSpot, RD Station, Bitrix24, Lusha, Octopus, Mailchimp, and automation tooling like Python, n8n, and Make.
My edge is that I combine commercial execution with technical build capability: I’ve personally closed deals and then built the automations that replaced manual steps in the same processes. I built a WhatsApp-based AI qualification and scheduling workflow that reduced client CAC by 37%, and I lead GTM implementation end-to-end—from pipeline design and sequencing logic to lifecycle automation and unified prospect data.
Experience
Work history, roles, and key accomplishments
Founder & GTM Engineer
Awera
Oct 2024 - Present (1 year 8 months)
Built AI-powered lead qualification agents via WhatsApp API, automating early-stage conversations and meeting scheduling and reducing client CAC by 37%. Implemented unified customer data pipelines and GTM automation workflows that supported personalized, segmented outbound campaigns.
Commercial Ops & GTM
Softville
Mar 2024 - Oct 2024 (7 months)
Implemented Bitrix24 and Apollo from scratch, building CRM structure, pipeline stages, sequencing logic, and SDR workflows. Personally drove 70%+ of company revenue during the engagement while managing sales and delivery for key enterprise accounts across multiple product lines.
Revenue Specialist
Plug and Plus
Jul 2023 - Mar 2024 (8 months)
Implemented HubSpot and Apollo as the core outbound stack, designing pipeline stages, qualification criteria, and sales workflows. Led a 6-person B2B team and closed B2G partnerships generating R$60k/month recurring revenue, plus a first course launch generating R$30k.
Sales Specialist
GameJam+
Jan 2023 - Jul 2023 (6 months)
Implemented RD Station as CRM and automation platform, developing email sequences that increased sales by 17%. Led a 3-person B2B sales team (2 SDRs and 1 closer) and supported outbound operations using the core stack.
Founder
Gamest
Jan 2023 - Jul 2023 (6 months)
Implemented HubSpot and Apollo from day one and ran 40+ business presentations, closing 5 contracts and 2 strategic partnerships. Generated R$40k in revenue, achieved NPS of 9.7, and built a recruiter-facing developer hiring platform in React with profile search and filtering.
Owner & Traffic Manager
Guia-se
Jan 2021 - Dec 2022 (1 year 11 months)
Managed Google Ads and Meta Ads campaigns, driving +63% growth in client sales. Implemented email marketing and chatbot automation (+47% retention), built SEO strategies (+150% organic traffic), and closed 15 contracts with a 30% close rate.
President
ESATI
Aug 2018 - Dec 2020 (2 years 4 months)
Led a 10-person student engineering consulting company serving SMBs, driving 800% revenue growth over 3 years. Built after-sales/customer experience processes (+21% recurrence), grew recruitment applications by 73% via social campaigns, and organized an industry event with 150+ attendees including 2 enterprise contract signings.
Education
Degrees, certifications, and relevant coursework
Estácio
Game Development, Game Development
2023 - 2025
Studied Game Development at Estácio from 2023 to 2025.
Federal University of Santa Catarina (UFSC)
Mechatronics Engineering, Mechatronics Engineering
2017 - 2022
Studied Mechatronics Engineering at UFSC from 2017 to 2022.
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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