Andrey Aires

Spearheaded MarTech stack consolidation and architectural optimization, cutting software tooling costs by 40% while enhancing data synchronization. Shortened the B2B sales cycle length by 30% by engineering automated lead scoring, automated sales workflows, and pipeline optimizations.

Built inbound and outbound campaigns, managed the CRM with low-code and API customizations, and developed OKR and KPI dashboards with process documentation. Represented the company as a featured technology startup exhibitor at Web Summit Rio 2023.

Directed multi-channel paid media strategies and execution for enterprise accounts, efficiently scaling high-budget campaigns across Google, Meta, and LinkedIn Ads. Achieved a 50x increase in B2B qualified lead generation and lifted B2C conversion rates by 15% through systematic A/B testing and full-funnel CRO.

Managed user acquisition campaigns via Google Ads and custom landing page experiences tailored for high-end luxury furniture brands. Decreased CPA by 26% through aggressive search query refinement, granular audience segmentation, and landing page conversion rate optimization.

Spearheaded full-funnel acquisition strategies and lifecycle marketing automation across e-commerce and fashion retail verticals. Expanded qualified lead acquisition by 10x by deploying automated multi-channel CRM nurturing workflows and dynamic retargeting campaigns.

Scaled digital product revenue by 500% within 6 months by optimizing paid acquisition channels and high-converting sales funnels. Designed and executed end-to-end product launch campaigns, lead capture systems, and email marketing automation for EdTech solutions.

Assisted in digital marketing activities for the company.

Coordinated 6 people directly and 5 indirectly; implemented digital performance techniques and metrics analysis and developed social media, web application, microsite, and email marketing campaigns for brands such as VR, Shopping Leblon, and Grupo Arpoador.

Created layouts for WordPress, microsites, and email marketing, and landing pages for Grupo InBrands and Shopping Leblon.

Provided customer service support.

Allocated to the Rio de Janeiro Municipal Health Department: Windows Server deployment in the datacenter environment.

Technologist Degree in Systems Analysis and Development, expected to complete in 2027.

Pursuing a Bachelor's Degree in Computer Engineering, ongoing since 2025.

Achieved a 94th percentile certification in Google Analytics 4.

Certified as a Google Ads Professional in Search, Display, Video, and Shopping.

Completed a Customer Relationship Management (CRM) certification.

Technologist Degree in Marketing Management from UNOPAR, completed in 2009.

Completed an Introduction to Software Engineering certification.

Earned the Pipefy Process Engineer Certification.

Completed an intensive Digital Marketing Nanodegree certification.