Looking for a job

Raphael Leite

@raphaelleite

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Demand gen expert, passionate about building and executing successful marketing strategies.

Brazil

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What I'm looking for

I'm looking for marketing positions in startups, tech companies, or agencies where I can contribute both as a hands-on contributor and strategic thinker, with future leadership roles in sight.

My experience includes developing go-to-market strategies, implementing revenue operations for seed-stage startups, and leading demand generation through various tactics.

I've worked for SaaS and other startups, having been through all stages of startups, from pre-market fit to Brazil's largest B2B exit. I also have experience working on Tech, Education, Healthcare, Fintech, and eCommerce projects.

I am also a seasoned team leader and account manager, having led marketing teams and served hundreds of clients in the past.

I hold an MBA in Business Management from IBMEC and a BSc in Electrical Engineering from USP, both are top Brazilian schools.

Experience

Current

Demand Generation Lead

Current

Birdie AI

Feb 2022 - Present (2 years 3 months)

Responsible for building the foundations of Demand Generation and executing a Marketing & Growth strategy comprising an ABM and Outbound strategy for Enterprise companies and Inbound Marketing for SMBs.

Growth Demand Generation Lead Generation Account Based Marketing CRM Management Marketing Operations B2B SaaS B2B Marketing

Marketing Operations

RD Station

Jul 2017 - Nov 2018 (1 year 4 months)

Marketing Operations for RD Station (Brazil's Marketing Automation market leader) Partnership Program with over 2,000 marketing agencies.

- Project Management: implemented PMO methodology and led key initiatives for the Partnership program;
- Marketing Campaigns planning and ROI analysis;
- Data analysis: business modeling for the partnership program.

Project Management Business Analysis Channel Marketing Channel Partnership Google Sheets

Head of Marketing and Client Operations

Digital Gurus

Nov 2018 - Nov 2021 (3 years)

Digital Gurus is a Platinum Agency of RD Station (Brazil's top Marketing Automation tool), and my responsibilities were:
- Development of clients' marketing strategy, overseeing marketing planning for 20+ customers
- Day-to-day operations of client-side activities
- Customer Relationship and Account Management for all customers
- Team leadership of 15-20 employees

Leadership Inbound Marketing Project Management Account Management Marketing Strategy

Customer Success Manager

RD Station

Feb 2014 - Jul 2017 (3 years 5 months)

One of the first hires for the Customer Success team. Held one of the largest customer portfolios for direct customers before moving to Partner Sucess Manager and starting customer success area for partner agencies

Activities:
- Inbound Marketing Consulting
- Account Management
- Customer Onboarding
- Quarterly Business Reviews