At Cryah, I lead CRM, email marketing, and paid media for e-commerce and B2B brands. For a cosmetics brand, I used CRM journeys, segmentation, and integrated media to grow weekly revenue from R$ 3–4k to R$ 14–15k.
I also built Elevva from the ground up: a multi-company CRM in production with paying customers, built with Next.js and Supabase/PostgreSQL. Its AI agents classify leads, update CRM fields, follow up automatically, and hand conversations to a human when needed.
At Phibo, I structured an inbound funnel and automated sales follow-ups by integrating the CRM with ChatGuru and Make. The work increased conversion on monthly and annual plans by 32% and reduced the sales team’s manual work by 43 hours a month.
My work spans revenue operations, commercial processes, and technical implementation—from API integrations and automation to reporting dashboards. I also co-developed Phibo’s integrated POS module, contributing to its specification, platform integration, and go-to-market.
