Juliana Guariza

Owns HubSpot as the system of record for a 3M+ contact CRM, ensuring data integrity and scalability across 50+ automations and 10 acquisition channels. Diagnoses and resolves HubSpot–Salesforce sync failures and owns MQL qualification logic and lifecycle-stage rules.

Designed and built the marketing operations architecture across HubSpot, RD Station, CRM, and data infrastructure, moving the company from manual processes to a structured GTM operation. Increased MQL-to-SQL conversion by 28% within 30 days and automated workflows using Zapier, cutting lead-response time by 40%.

Planned, executed, and optimized performance campaigns for enterprise advertisers across Meta platforms, including retargeting, catalog campaigns, and conversion tracking through CAPI. Analyzed campaign performance and provided actionable optimization recommendations.

Led integrated digital marketing projects across CRM implementation, marketing automation, paid media, and social channels, coordinating execution from planning through delivery. Managed cross-functional workflows and project operations for a remote team.

Planned over 50 customized branded content and marketing initiatives for clients across education, healthcare, mobility, and other industries, combining market research, audience analysis, and brand positioning. Developed multichannel campaign strategies and created commercial presentations and media kits.

Planned and executed inbound and demand generation initiatives across email marketing, social media, SEO, blog content, gated assets, and lead-nurture campaigns. Built and managed newsletters, automation flows, and editorial calendars using RD Station and WordPress.

Completed the HubSpot Marketing Hub Software certification in 2025.

Earned the Meta Certified Digital Marketing Associate certification in 2024.

Earned a Bachelor of Arts in Social Communication from Tuiuti University of Paraná.