Vitor Asse

Built an AI-powered marketing technology SaaS that connects campaign, spend, performance and search data into internal dashboards, automated analysis and operational workflows. Integrated Google Ads API, Meta Marketing API and Google Search Console, turning external marketing data into structured application data used across reporting, analysis and workflow automation.

Operational and consultative role working directly with the CEO to identify operational bottlenecks and turn them into CRM architecture, automations, reporting systems, integrations and internal tools. Lead HubSpot operations and automation, manage GoHighLevel workflow automation, and audit conversion tracking and attribution flows.

Worked across Google Ads, Meta Ads, GA4, Google Tag Manager and Google Search Console, combining campaign execution with conversion tracking, search data and landing-page measurement. Configured and reviewed client tracking setups, analyzed campaign and search performance, and translated findings into practical changes across campaigns, landing pages, SEO and conversion flows.

Managed multi-channel performance marketing for a B2B SaaS CRM, working with high-volume campaign and conversion data across Google, Meta, LinkedIn, Bing and TikTok. Managed $700K+ in ad spend over 7 months and used channel-level performance analysis to improve efficiency, increasing results by 9.9% with 23% lower investment versus the prior period.

Led campaign strategy and quality reviews across 13 client accounts, translating performance data into prioritized optimization actions for the team. Configured conversion tracking through Google Tag Manager, ran A/B tests and CRO initiatives, and used measurement findings to improve campaign and landing-page performance.

Pursued a degree in Digital Marketing, gaining knowledge in marketing strategies and digital tools.