Leandro Vello

I’m a RevOps / GTM Engineer with 13 years operating businesses, and I specialize in turning business requirements into running systems—CRM, automation (n8n), and an AI layer (Claude/MCP) used to structure work, not replace it. I connect the full GTM motion—ICP, pricing, demand generation, and marketing↔sales handoff—to visible revenue, reliable pipeline, and operations that don’t depend on manual spreadsheets.

In my most recent role, I led a CRM migration from ClickUp to Attio in 6 weeks, defined funnel revenue KPIs, and modeled them in BigQuery so MRR, stage conversion, and pipeline velocity became measurable and decision-ready. I also owned ICP/account segmentation and end-to-end demand generation (site capture → automation → CRM), built 34 production automations, and delivered dashboards that integrated CRM, contracts, and support.

Before that, I co-founded and served as COO of a fashion/beauty/lifestyle marketing agency, designing operational frameworks from scratch and owning back-office operations end-to-end—finance, accounting, billing, pricing, and offer/product design—sustained at ~3h/week through ClickUp and automation. Earlier, I led customer success and anti-fraud operations at scale, and co-founded/operated two restaurants simultaneously—leading teams, purchasing, cash/service operations, and running the full day-to-day.