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Felipe SoreFS
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Felipe Sore

@felipesore

GTM Engineer at Atomic building AI outbound and revenue systems, including a WhatsApp engine with a 64% reply rate.

Brazil
Message

I'm a GTM engineer. I build the systems that run outbound, and I close the deals they bring.

I run outbound for an HR tech company from Estonia. Over 1,000 prospects, 64% reply, 70 meetings booked. AI writes the context on the deal after every call or message. Nobody types it.

At tl;dv I opened a US reseller channel by outbound: 800+ new licenses in 2 months. Before that, as COO, I grew Growth Machine to about USD 1.1M in revenue in year 3 and made it the #1 Pipedrive partner in Latin America.

I work from Brazil with clients in Estonia and the US, in any time zone.

Experience

Work history, roles, and key accomplishments

TL

Traffic Generation, Revenue & Growth

tl;dv

Feb 2025 - Oct 2025 (8 months)

Led GTM and growth for the Brazilian market across ABM, enterprise positioning, sales enablement and localized demand generation. Built enterprise outbound motion from scratch with 23% reply rate, achieved +35% free signups and 1,300+ paid conversions in under 6 months, and grew organic traffic by 57%.

RS

Head of Marketing, Brazil & UK

Rupee Solutions

Jan 2022 - Oct 2024 (2 years 9 months)

Led marketing and growth during a 1300% growth period, owning positioning, demand generation and brand across emerging and mature markets. Speaker at IBMEC and Rio Innovation Week; featured by Forbes.

GM

COO

Growth Machine

Jan 2019 - Nov 2021 (2 years 10 months)

Ran operations and growth for one of Brazil's leading B2B sales education and consulting companies, growing from zero to R$6M in revenue by year 3. Made Growth Machine the #1 Pipedrive partner in LATAM within 2 years and built strategic partnerships with Pipedrive and Meetime.

GM

Creative Director

Growth Machine

Jun 2018 - Jan 2019 (7 months)

Led creative processes for the sales team and built inbound marketing automation. Contributed to R$1M+ in infoproduct sales in the B2B complex sales niche.

TA

Web Designer & Creative Director

Taco

Sep 2011 - Dec 2014 (3 years 3 months)

Led the entire digital and e-commerce area for a fashion retailer generating R$360M/year, including web projects, mobile app and mobile site, front-end development, art direction and photography.

Education

Degrees, certifications, and relevant coursework

Hostos Community College (CUNY) logoHC

Hostos Community College (CUNY)

Associate Degree, Digital Design and Animation

Activities and societies: Two-time award winner in photography and design.

Studied Digital Design and Animation at Hostos Community College (CUNY) in New York, graduating in 2011. Awarded twice for photography and design.

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