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@john_rivas
Revenue operations and sales operations leader driving automation, process improvement, and growth.
I am an executive revenue operations leader with 15+ years delivering sales process optimization, automation, and data-driven strategies that increase efficiency and drive revenue growth. I partner with cross-functional and executive teams to lead large-scale transformation, system integrations, and GTM readiness.
I have led operational programs that automated workflows (70% automation for RMA), designed and deployed executive dashboards, and created digital quoting and customer support processes that generated $1M+ in event revenue and produced significant lead generation.
My experience spans ERP and CRM migrations, POS and sales dashboard automation for key retailers, and training/global enablement for hundreds of sales managers; I bring a pragmatic, metrics-driven approach to scaling sales operations and improving productivity.
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Work history, roles, and key accomplishments
Acting Chief of Staff & Program Manager driving enterprise-wide RevOps transformation. Led automation and analytics initiatives achieving 70% workflow automation, streamlined GTM processes, and directed Kaseya 365 launch readiness. Built executive dashboards, Launched K365, and launched new customer support process generating $1M+ in 2 months
Led Datto-to-Kaseya migration, managing a team of 2 to map and optimize quote-to-order and cache processes, integrate Zendesk and Bamboo with Salesforce, and develop global training for 600+ sales managers. Built account review process boosting engagement and visibility, earning the 2023 Force Multiplier Award for impact.
Gale Pacific Limited
Jan 2016 - Nov 2022 (6 years 10 months)
Led $5M U.S. operations and 50+person team through AX-to-Dynamics migration. Boosted efficiency 40%, cut lead times 14→2 days, saved $2.5M in credits, and secured $28M retail contract. Automated dashboards (Lowe’s, Home Depot, Amazon), improving productivity 90% and adding $1M in sales.
ThinkOwl / ITyX Solutions AG
Mar 2020 - Mar 2021 (1 year)
Served as Client Partner for AI/ML-driven customer service platforms, advising on deployments in manufacturing and retail and leading negotiations on deals up to $20M with education systems.
Orlando Harley-Davidson
Apr 2013 - Dec 2016 (3 years 8 months)
Led 15 staff in sales/finance ops across 4 dealerships, training 40 on CRM use. Boosted internet sales 500%, raised sales efficiency 40%, and ranked top 10% in finance product revenue. Built incentive and training programs driving engagement, retention, and +1K new leads.
Daytona Harley-Davidson
Jan 2009 - Apr 2013 (4 years 3 months)
Executed event-driven and relationship sales, increased internet sales by 210%, ranked in top 3 salespeople and generated $114K gross profit from $670K in event sales.
Degrees, certifications, and relevant coursework
Bachelor of Science, Business Administration / Finance
Completed a Bachelor of Science in Business Administration with a focus on Finance.
Associate of Arts, Sciences in Engineering
Completed an Associate of Arts with coursework in engineering sciences.
Software and tools used professionally
Karma
Salesforce
Salesforce Sales Cloud
Lucidchart
Shopify
Gmail
Microsoft Teams
Zendesk
Jira Service Desk
Jira
Microsoft PowerApps
HubSpot
RingCentral
Apollo
Microsoft Office 365
Trello
Asana
Wrike
OctoberCMS
Microsoft Excel
monday.com
Zoom
Microsoft Power Automate
Mapped
Marketo
Outreach.io
ZoomInfo
LinkedIn Sales Navigator
NetSuite
Octopus Deploy
Microsoft Visio
Showpad
RingLead
Microsoft Dynamics 365
WalkMe
Black
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