Jaylon Carter
@jayloncarter
Experienced digital marketing and operations leader specializing in SEO, eCommerce, and project management.
What I'm looking for
I am a results-driven digital marketing and operations leader with extensive experience overseeing curriculum, eCommerce, SEO, website management (Joomla), and inbound marketing for educational and commercial organizations. I have led overseas operations, product development, project management, and media/communications efforts, delivering measurable improvements in online presence, engagement, and strategic growth.
I bring practical expertise in digital tools and platforms—including Google Search Console, Google My Business, CMS systems, Generative AI and prompt engineering—and a strong background in public speaking, team leadership, and cross-cultural communication. My work spans campaign communications, localization (English/Japanese), training and teaching, volunteer leadership, and publishing, demonstrated by roles from Director at Lotus Health Institute to overseas operations management and consulting engagements.
Experience
Work history, roles, and key accomplishments
Media Marketing Consultant
J.A.C. Enterprises
Apr 2022 - Present (3 years 6 months)
Execute digital marketing, PR, publishing, and project management engagements for clients including Acosta, Myskinn, Feedia, and InDigi Music to improve brand visibility and campaigns.
Director
Lotus Health Institute
Apr 1996 - Present (29 years 6 months)
Oversee curriculum, operations, eCommerce, and Joomla website management while leading digital/inbound marketing and SEO to support seminars and strategic growth.
Product Development Manager
Mugen Creations
Feb 2024 - Dec 2024 (10 months)
Led product development and project management efforts including research, wireframing, AI-driven prototypes, prompt engineering, and localization between English and Japanese.
Product Development Manager
Mugen Creations
Jan 2023 - Jul 2023 (6 months)
Led product development and project management efforts including research, wireframing, AI-driven prototypes, prompt engineering, and localization between English and Japanese.
Overseas Operations Manager
REM Global
Oct 2020 - Jul 2021 (9 months)
Served as primary contact for overseas customers, established social media channels, optimized online presence via Google tools and Yandex, produced marketing videos, and managed translations and email campaigns.
Executive Officer
Nichii Gakkan Union
Nov 2019 - Oct 2020 (11 months)
Conducted meetings with union executives, formulated demands, represented worker interests, disseminated information, and voted on courses of action as an elected union leader.
A2 Instructor Support Leader
Gaba Corporation
Oct 2019 - Oct 2020 (1 year)
Taught English, created lesson plans, assessed student communication, recommended study paths, and performed administrative and instructor-support duties.
National Block Vice-Leader
Coco Juku
Sep 2017 - Nov 2019 (2 years 2 months)
Elected national block vice-leader responsible for representing employees, participating in executive meetings, and coordinating regional union activities.
English Language Instructor
Coco Juku
Mar 2013 - Oct 2019 (6 years 7 months)
Created lesson plans and taught conversational, business, and medical English across levels; evaluated and interviewed potential instructors and franchise owners.
Regional Vice-Leader
Coco Juku
Jun 2016 - Sep 2017 (1 year 3 months)
Served as regional vice-leader for the Chu-Shikoku branch, participating in labor meetings, representing staff interests, and coordinating regional union initiatives.
Media & Communications Director
Scala for Congress
Oct 2011 - Jul 2012 (9 months)
Directed communications, PR, SEO, social media, and press outreach for a congressional campaign; organized and analyzed voter data of over 80,000 entries and led volunteer teams.
Education
Degrees, certifications, and relevant coursework
Western Governors University
Master of Arts, Marketing
Completed a Master of Arts in Marketing with a specialization in Digital Marketing.
Thomas Edison State College
Bachelor of Arts, Communications
Completed a Bachelor of Arts in Communications.
University of Hawaiʻi – Leeward Community College
Associate in Science, Information and Computer Science
Earned an Associate in Science degree in Information and Computer Science.
Tech stack
Software and tools used professionally
Facebook Ads
Elementor
Shopify
Magento
PrestaShop
WooCommerce
Mailchimp
phpList
Gmail
Dropbox
WeTransfer
Font Awesome
Google Analytics
Facebook Pixel
Google Search Console
Adobe Photoshop
Slack
Microsoft Teams
Medium
ClickFunnels
MAMP
HubSpot
Bubble
macOS
Windows
Stripe
PayPal
Microsoft Office 365
Trello
Asana
ClickUp
Qualys
WordPress
Ahrefs
SEMrush
Buffer
OBS Studio
Zoom
TeamViewer
Zapier
CiviCRM
HostGator
Canva
Hotjar
Google Ads
Vimeo
Screaming Frog
Hootsuite
Akismet
Calendly
Eventbrite
Yoast
Coinbase
OpenAI API
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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